By Natalie Mortimer Humour and lottery advertising don’t normally go hand in hand, so it’s a delight to see this spot which is not only genuinely amusing but bears repeat viewing. Spoofing the epic vibe of popular TV and film series which are all myth and majesty, it features a gnomic guru atop a peak staring into the abyss of the future… and a dogged hiker who wants his help. The music is suggestive of all kinds of earth-shattering revelations to come, but we’re primed for something a little more deadpan because the hiker isn’t kitted out in the usual garb of animal skins, shields Read full story › Source: The Drum...
Read MoreBy James Doleman “No evidence” Coulson knew of Best hack “Do his phone” email unrelated to voicemail interception, defence say Defendant “straightforward and upfront” “Proper verdict is not guilty”, jury told Proceedings resumed this afternoon to hear the final part of Timothy Langdale QC’s closing address to the jury on behalf of his client, former News of the World editor Andy Coulson. The barrister began the afternoon by suggesting that there “was no evidence at all” that his client was involved in the hacking of reality TV star Calum Best and suggested the prosecution case had “little evidential basis” despite a 2006 email from Coulson about Best Read full story › Source: The Drum...
Read MoreBillboard launches Twitter chart, hidden cash hunt in San Francisco and Facebook ups the creep factor
By Iona St Joseph Billboard launches new singles chart Billboard, aka the world’s biggest music publication, has team up with Twitter, aka one of the world’s biggest social networks, to launch new singles charts. This week saw the launch of the Billboard Twitter Real-Time Charts. Catchy, huh? These new charts work in real-time, and provide an up to the minute ranking of songs shared in the US, measured by acceleration over the past hour. A weekly summary can be viewed on the Billboard site and in print in Billboard magazine. Song shares are tracked and incorporated by links, hashtags, song and artist names, and the use Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Thomas Cook’s UK sales, marketing and e-commerce director Mike Hoban has left the company with immediate effect after serving for just over 18 months. “Thomas Cook can confirm that Mike Hoban, has left the business to ‘pursue other opportunities’,” said a company spokesperson in a statement. Chief marketing officer Remo Masala will now take direct responsibility for marketing in the UK. Masala joined Thomas Cook six months ago from Kuoni. Hoban’s departure comes just weeks after Thomas Cook implemented the next stage of ‘Wave 2′, a process designed to “professionalise” the company. “Successfully transforming our UK business is critical Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Thomas Cook’s UK sales, marketing and e-commerce director Mike Hoban has left the company with immediate effect after serving for just over 18 months. “Thomas Cook can confirm that Mike Hoban, has left the business to ‘pursue other opportunities’,” said a company spokesperson in a statement. Chief marketing officer Remo Masala will now take direct responsibility for marketing in the UK. Masala joined Thomas Cook six months ago from Kuoni. Hoban’s departure comes just weeks after Thomas Cook implemented the next stage of ‘Wave 2′, a process designed to “professionalise” the company. “Successfully transforming our UK business is critical Read full story › Source: The Drum...
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