By Natalie Mortimer Google has for the first time published data about the diversity of its workforce and admitted that it is “miles” from where it wants to be. The figures have revealed that globally the search giant’s team is comprised of 70 per cent men and just 30 per cent women, while data from the US shows that 61 per cent of workers are white, 30 per cent are Asian and just 2 per cent are black. In a post on Google’s blog Laszlo Bock, senior vice president, people operations said that the company had been reluctant to publish numbers Read full story › Source: The Drum...
Read MoreBy Duncan Trigg Duncan Trigg, the chief executive of Project Sunblock, the content verification service, shares his thoughts on research that found a sample of Mercedes-Benz ad impressions were mostly created by bots. Read full story › Source: Campaign...
Read MoreBy Ishbel Macleod Glasgow 2014 Commonwealth Games has announced that The Leith Group has come aboard as official marketing and advertising services provider. Having already carried out a series of duties for the Commonwealth Games, including handling advertising, the agency has now come on board as a sponsor. David Grevemberg, chief executive of Glasgow 2014, said: “We’ve been working with the Leith Group since May 2012 to communicate a number of the key projects and milestones around the Games. We are thrilled to welcome them as the latest addition to the Glasgow 2014 sponsor family. They have a strong track record in providing marketing and Read full story › Source: The Drum...
Read More'In a couple of years it will become a basic life skill' – SapientNitro's Nigel Vaz and others on the importance of teaching kids to code
By Jennifer Faull In July last year, the government announced that “revolutionary” changes would be made to the curriculum in state schools across England, with coding to be taught in computer lessons to kids as young as five from October 2014. A few months later the BBC declared it would be launching a new initiative on the same scale as its Computer Literacy Project from the 1980s to help school kids understand the basics of digital technology and computer coding. And in the last couple of years, schemes likes CodeClub have been established in the UK with the similar aim of arming the Read full story › Source: The Drum...
Read MoreBy Kate Magee Arianna Huffington has called on the media and marketing industries to end “the collective delusion that burnout is the way to succeed”. Read full story › Source: Campaign...
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