By Kate Magee Arianna Huffington has called on the media and marketing industries to end “the collective delusion that burnout is the way to succeed”. Read full story › Source: Campaign...
Read MoreBy Jennifer Faull British Airways has released a new smartphone app in response to data which suggested the number of people booking via mobile devices has increased 290 per cent in two years. The app, available on iOS and Android, has aimed to be more “intuitive” to the customer journey, placing the most relevant information to them at a given time at the top of a timeline. The background image will also change to reflect the stage of a journey, their next flight and flight information “At British Airways, we have a long history of innovating and introducing the latest technology to help Read full story › Source: The Drum...
Read MoreBy Julian Smith Since the end of 2013 there has been much talk in the industry – and many column inches in the press – about the emergence of Bluetooth Low Energy (BLE). Its potential, via beacons, to deliver hyper-targeted, geo-fenced, in-app push notifications has many excited about a new era of personalised and contextually relevant mobile communications. This is especially the case in the high street retail sector, where there are now a growing number of experiments taking place to vet and validate the BLE opportunity to stimulate sales. The US leads the way, with the likes of Oscar Mayer incorporating beacons Read full story › Source: The Drum...
Read MoreBy James Doleman Defence: no “cover up” of phone-hacking at News International Clive Goodman “motivated to gain revenge” Guardian story on Milly Dowler “totally wrong” “Widespread belief” phone-hacking legal if in public interest Coulson set up school over “dangers of dark arts”, jury told Proceedings resumed this morning to hear further closing argument from Timothy Langdale QC, counsel for former News of the World editor Andy Coulson, who is charged with conspiracy to illegally intercept communications and commit misconduct in a public office. The defence barrister resumed were he left off yesterday, with former News of the World Royal editor Clive Goodman’s testimony that there was a “cover Read full story › Source: The Drum...
Read MorePublisher hopes investment in free apps will ‘substantially’ increase digital revenue and attract a more loyal user base. Read full story › Source: Marketing Week...
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