Publisher hopes investment in free apps will ‘substantially’ increase digital revenue and attract a more loyal user base. Read full story › Source: Marketing Week...
Read MoreBy Natalie Mortimer Vimeo has taken its first dip into original content programming with the signing of web series High Maintenance, which will see the video platform finance six new episodes to launch exclusively via Vimeo On Demand. Created by husband and wife team Katja Blichfeld and Ben Sinclair, both from TV show 30 Rock, the series, which follows a cannabis dealer as he delivers to stressed-out New Yorkers, first aired on Vimeo in July 2013 but was independently funded. “We’re all huge fans of High Maintenance and couldn’t be happier to make our first original programming investment in a show that’s developed Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod D1 London Gin, which launched earlier this month, has appointed Fanclub to handle its PR. Fanclub, which has been appointed as the brand’s retained agency following a successful launch campaign, will begin work on PR and social media strategy throughout the summer establishing key serves with significant luxury bars and off-trade stockists. Dominic Limbrey, the founder of D1 London Gin commented: “An innovative gin brand needs innovative partners who understand the market, which is why Fanclub is ideal for us. The team proved themselves capable of establishing D1 London Gin on the map with influencers throughout our launch phase and we look Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer D&AD has released a film which takes a behind-the-scenes look at the judging process for its Black Pencil awards, the results of which were revealed at the D&AD Professional Awards last week. Revealing what winners blew the judges away, what caused the most debate and what fell just short, the film provides an insight into the decision-making process that yielded a record seven Black Pencil winners in 2014. Amir Kassaei, Rob Reilly, Luiz Sanches, Jessica Walsh, Nicolas Roope and Fernanda Romano are among the 24 creative luminaries deliberating over the finest work from the past year and offering up Read full story › Source: The Drum...
Read MoreInternet of Things crisis? Privacy issues could be barrier to smart-device take-up, says Ipsos Mori report
By Jessica Davies Over half (53 per cent) of the UK population do not realise that smart devices can collect data about their personal activities, and only seven per cent of them would be comfortable with advertisers accessing this data, according to research from Ipsos Mori. The ‘TRUSTe Internet of Things Privacy Index – GB Edition’ study, conducted across 2,005 UK internet users aged between 16 and 75 years old on behalf of data management company TRUSTe, predicted that 26 billion connected devices will be in the market by 2020. The report classed connected devices as smart TVs, fitness devices, and in-car navigation Read full story › Source: The Drum...
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