Posts made in May, 2014

on May 30, 2014

By Natalie Mortimer Macmillan Cancer Support has created a new one-minute TV ad for the launch of its 2014 World’s Biggest Coffee Morning campaign, which centres on a real-life cancer survivor. The ad, produced and directed by Cinema Campesinos, with creative from Burnett Works, shows Julia Fenton, who has twice received help from Macmillan as she fought cancer, hosting a coffee morning. Set to roll out from 2 June, the one-minute spot is aimed at building on the success of last year’s event, which raised £20m. Katherine Blaize-Smith, national events marketing manager, Macmillan, said: “We’re thrilled to be working with Cinema Campesinos on our Read full story › Source: The Drum...

on May 30, 2014

By Direct Marketing News Nearly nine out of 10 customers say the phone’s the only way to resolve issues. Maybe that’s because just half of 50 leading brands in a new study offered an email option. Read full story › Source: DM News...

on May 30, 2014

By Mark Davies If some mischievous magazine were to dream up an award for the least sexy UK advertising medium, it’s a fair bet that the door drop category would figure among the entries. Everyone knows what I mean. Simple pieces of paper or cardboard simply slotted through the letterbox bearing an advertising message or offer. No clever QR or NFC codes, immediate links to the web or other fun interactive capabilities. Not even a hint of personalisation. Yet in other parts of Europe the door drop channel is an important element in advertisers’ media selection. According to the latest figures from the European Letterbox Read full story › Source: The Drum...

on May 30, 2014

By Natalie Mortimer Kimberly-Clark owned tissue brand Kleenex is prepping the launch of a new integrated marketing, which will turn its attention to summer related tissue “predicaments” including dripping ice creams and picnic spillages. Set to launch on 9 July, the campaign centres around a competition, aiming to get mums to “keep tissues at arm’s reach” to be in with a chance of winning a week-long break in a Camper Van or one for keeps. Women will be encouraged to enter the competition through both video and image based advertising using the new Facebook Reach and Frequency tool. Kleenex will use the tool to Read full story › Source: The Drum...

on May 30, 2014

By Eric Brotto Four out of the ten videos in this week’s Campaign Viral Chart entice viewers with the excitement of the fast-approaching World Cup, led by an Activia ad featuring the Columbian singer Shakira. Read full story › Source: Campaign...