By Natalie Mortimer Virgin Money is running a recruitment campaign to find a ‘creative genius’ to take on a new role to oversee the launch of the company’s new ‘banking proposition’, which focuses on creating unique customer experiences. The successful candidate will lead the development and launch of the new ‘proposition’, with Virgin Money, in partnership with Audeliss, set to hold a unique recruitment challenge designed to test applicants’ ability to be creative and entrepreneurial. The event, named “The World’s Most Creative Job Interview”, will take place on Wednesday 4 June in East London – details of a variety of tasks and challenges will be Read full story › Source: The Drum...
Read MoreBy the drum It’s almost time for the annual Britain’s Got Talent final, one of the TV highlights of the year from a media brand that continues to maintain a highly loyal audience. Niki Macartney, planning director at Southpaw, looks at some tricks that all brands can use to make sure that they maintain their brand loyalty. At around this time every year the British armchair nation wait with baited breath for the Britain’s Got Talent finals and it made me think, how does a brand continue year-on-year being successful? How do they maintain their competitive edge? How do brands find ways to continue Read full story › Source: The Drum...
Read MoreBy James Doleman Jonathan Caplan QC begins closing argument “Case cries out for some sense of proportion”, court told Former managing editor’s trust abused, barrister says Proceedings resumed this morning shortly after 11.30am with Jonathan Caplan QC rising to present his closing argument on behalf of his client, former News of the World managing editor Stuart Kuttner. He began by reminding the jury that in 2002 Kuttner told Surrey police that the News of the World had copies of the voicemails of murdered teenager Milly Dowler yet it was only in 2012 that Kuttner was “literally lifted out of retirement” to become part of this “unusual Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Police Mutual has appointed Cogent Elliott to handle its marketing account, following a competitive pitch process. The company, which provides insurance, tailored healthcare and advice for police officers, appointed Cogent at a time when Police Mutual is making new acquisitions and launching new initiatives. David Wright, sales and marketing director at Police Mutual, said: “This appointment is a key part of our journey and will help us shape the way we communicate with new and existing members to bring our story to life.” Mike Phillipson, CEO of Cogent Elliott, added: “We are delighted to have been appointed by Police Mutual. Right from the Read full story › Source: The Drum...
Read MoreBy Louise Ridley Lucozade has launched an online film, narrated by Benedict Cumberbatch, showing footballer Steven Gerrard being “melted” in extremely hot temperatures. Read full story › Source: Campaign...
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