By Rufus Olins Is it too late to pay our own tribute to David Abbott? We hope not. His passing last month was marked by appreciations not just in the advertising trades but also in the wider business press and the mainstream obituaries pages, and this breadth of appreciation was in itself a mark of his importance. Read full story › Source: Campaign...
Read MoreBy Jessica Davies More than three quarters (79 per cent) of UK adults think online gambling is badly marketed, with advertisers not targeting the right audience, according to research from IgnitionOne. The ‘Betting on Digital’ report, a joint effort between IgnitionOne and polling firm ComRes, surveyed 2,000 UK adults, 604 of which are active or previous online gamblers. It revealed that two thirds of respondents are concerned about the amount of advertising for online gambling companies, while only one in five believe advertising for these companies targets the right audience. Eleven marketers were interviewed as part of the survey, and many of their Read full story › Source: The Drum...
Read MoreThe Cannes Lions advertising festival is almost upon us. Read full story › Source: Marketing Week...
Read MoreBy Ishbel Macleod <img width="150" src="http://images.tweet.twitter.com/Web/TwitterInc/%7Be7662666-306c-428b-8cb3-7d4b443f78bc%7D_twitter-ten-steps.png" title="” > Ahead of the World Cup, Twitter has unveiled its ten steps to create marketing in the moment, from establishing a plan to going live. Laying out the steps in an infographic format, these steps from Twitter comes on the back of its hints for preparing for a social World Cup campaign. Gordon MacMillan, editorial manager at Twitter UK, explained: “Marketing in the moment is one powerful strategy around big, live events, and below we examine that in detail and offer our 10 steps to making that happen and creating your own Twitter Live Studio. “The first step is to identify your Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod To celebrate the launch of Angry Birds Land at Thorpe Park, celebrities such as Jonathan Ross and Amy Willerton attended an official premiere screening event. As well as a 4D screening showing the Angry Birds attempts to get their precious eggs back from the dastardly King Pig, the park features rides including King Pig’s Wild Hog Dodgems. Prior to the launch of the Land, Space handled promotional activity including an experiential Easter event offering fans the chance to win annual passes to Thorpe Park. Read full story › Source: The Drum...
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