By Jennifer Faull Tesco and Proctor and Gamble (P&G) have come together for an augmented reality 3D experience around the new CBeebies Land attraction at Alton Towers. Alton Towers Resort partnered with P&G in April this year for a national campaign that saw a half price entry offer to the park feature across 45 million packs from family brands including Ariel, Bold, Pampers, Fairy Non-Bio and Lenor. This latest push has harnessed the Tesco Discover AR platform which is accessible via the ‘Tesco Discover’ app. Developed by Engine Creative, users can scan Tesco product labels, magazines and instore POS to discover more about certain Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Tesco and Proctor and Gamble (P&G) have come together for an augmented reality 3D experience around the new CBeebies Land attraction at Alton Towers. Alton Towers Resort partnered with P&G in April this year for a national campaign that saw a half price entry offer to the park feature across 45 million packs from family brands including Ariel, Bold, Pampers, Fairy Non-Bio and Lenor. This latest push has harnessed the Tesco Discover AR platform which is accessible via the ‘Tesco Discover’ app. Developed by Engine Creative, users can scan Tesco product labels, magazines and instore POS to discover more about certain Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Companies have become customer-obsessed; IT leaders have not so much as developed a crush. A new study says they’d better warm to the occasion or risk losing their juice. Read full story › Source: DM News...
Read More13.5 per cent UK sales increase attributed to promotions and ads around the two events. Read full story › Source: Marketing Week...
Read MoreBy Staff Writer The Recommended Agency Register (RAR) has appointed Katie Packham as client development manager, where she will develop the company’s client base. Joining from the PRCA, where she built up the association’s Find An Agency service, Packham has helped to oversee review processes for major brands such as Allianz Insurance, El Passo and WD40. Of her appointment, she said: “I have loved my time at PRCA but I’m really delighted to join RAR. I’m a big believer in the RAR approach and can’t wait to get started. I know first hand that there is a demand from clients for the type of service Read full story › Source: The Drum...
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