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Posts made in August, 2014

Ad of the Day: Adidas - Instinct Takes Over feat. Arsenal's Mesut Özil

on Aug 30, 2014

By Staff Writer Arsenal’s Mesut Özil has the perfect visage for this visually impressive commercial for Adidas. As you see his face being transformed into something ethereal, you realise that all they’ve done is exaggerate something that was there all along and that he may very well be from another planet. Icke was right all along! Creative Director: John Sunter Film Production: MPC Creative Director: John Sunter / Ben Jones (repped by Dark Energy) Producer: Matt Brown (Live Action) Executive Producer: Sophie Gunn / Stuart Speechly (Live Action) Production Manager: Natalie Isaac (Live Action) Editing House: The Whitehouse VFX: Melanie Keyzor / Will MacNeil @ MPC Colourist: Richard Fearon @ MPC Music: Production Read full story › Source: The Drum...

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Vue brings Disney classics back to the big screen with Disney Days promotion

on Aug 30, 2014

By Gillian West Vue Entertainment International is bringing Disney classics, such as The Lion King, back to the big screen with the launch of Disney Days at Vue cinemas. Hoping to create a buzz with children and adults alike, Vue is kicking off the season with films including Toy Story 3, Tangled, Up, Cinderella, Aladdin, Fantasia and Mary Poppins from 5 October. Cinema-goers who purchase their tickets before 20 September will also receive a £5 Disney Store voucher redeemable against selected Disney DVD and Blu-Ray tiles. Joanne Webb, Vue marketing and sales director, said the cinema chain as “incredibly excited to be hosting the Disney Read full story › Source: The Drum...

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US teacher apologises for tweeting about wanting to 'stab some kids' and pour coffee on pupils

on Aug 30, 2014

By Gillian West A Californian teacher has apologised for posting offensive tweets where she said she wanted to “stab some kids” and pour coffee on “the little a-holes”. Krista Hodges, a teacher at Newark Memorial High School, received a written reprimand from district officials after the school was alerted to her posts by a colleague. On 23 June Hodges tweeted, “I wanna stab some kids. Is that bad? 19 more days”. Another tweet reads: “I am getting Starbucks for sure before school tomorrow. That way I’ll be refreshed AND have something to dump on the little a-holes.” On 18 April she also wrote Read full story › Source: The Drum...

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Hartley's Jellies can 'Hartley control themselves' in first TV campaign from Karmarama

on Aug 30, 2014

By Gillian West Hartley’s Jelly is taking on TV advertising with a new campaign featuring real jelly trying to escape from mischievous toys who are working together to put them into their pots. Created by Karmarama, the ad shows the jellies wobbling around as the toys, including an orange teddy bear, a giraffe, a dinosaur and toy diggers, chase after them. Puppeteering techniques were used in order to make the jellies wobble with comedians and professional beatboxers providing the jelly voices. A combination of stop motion and puppetry was used to bring the toys to life. “Not only have Karmarama managed to literally Read full story › Source: The Drum...

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X Factor fans will be able to star in the show's sponsorship idents thanks to TalkTalk

on Aug 30, 2014

By Gillian West TalkTalk’s sponsorship of the X Factor continues for the sixth consecutive year as the show returns tonight (Saturday 30 August). This year the idents, created by CHI&Partners, will give fans the chance to star in their own professionally-crafted music videos pulling content from the branded ‘Mix Off’ app where TV viewers can create their own music videos at home, with a real made-in-studio feel. Directed by Sammy Rawal, produced by Believe Media with digital development, technology and VFX from MPC, the new idents aim to make fan clips look exactly like professionally-produced and directed videos. “This is a hugely ambitious project which blurs Read full story › Source: The Drum...

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