By Ishbel Macleod Ebay and PayPal are set to split into independent publicly traded companies in 2015, the companies have revealed. Devin Wenig, president of eBay Marketplaces, will become CEO of new eBay company following separation, while American Express executive Dan Schulman joins PayPal immediately as president and CEO designee for PayPal. “Ebay and PayPal are two great businesses with leading global positions in commerce and payments,” said eBay president and CEO John Donahoe. “For more than a decade eBay and PayPal have mutually benefited from being part of one company, creating substantial shareholder value.” He added that together, the pair will be “sharper and stronger, Read full story › Source: The Drum...
Read MoreGoogle admits some brands have struggled with mobile as it releases new mobile ad formats. Read full story › Source: Marketing Week...
Read MoreGoogle releases new mobile display formats as it admits some brands struggle to engage with consumers via mobile. Read full story › Source: Marketing Week...
Read MoreGlobal snack food sales hit $374bn as healthier appetites among consumers in developed markets grow. Read full story › Source: Marketing Week...
Read MoreBy Ishbel Macleod Volunteers have squeezed into a space as little as an A4 piece of paper in order to understand the living conditions faced by chickens in a campaign for the RSPCA. As part of Farm Animal Week, the RSPCA is focusing on chickens as one example of the many farm animal species which spend their lives with very little space, light or environmental enrichment. Read full story › Source: The Drum...
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