Car marque sees opportunity to boost brand perceptions after admitting it can be seen as less exciting than rivals. Read full story › Source: Marketing Week...
Read MoreCar marque sees opportunity to boost brand perceptions after admitting it can be seen as less exciting than rivals. Read full story › Source: Marketing Week...
Read MoreBy Natalie Mortimer Walmart has appointed Instagram CEO and co-founder Kevin Systrom to its board of directors as in continues to invest in e-commerce and mobile channels. Systrom will also serve as a member of the company’s technology and eCommerce committee and its compensation, nominating and governance committee (CNGC). Walmart chairman Rob Walton said Systrom’s entrepreneurial background and digital expertise will be “invaluable” as the supermarket giant deploys new capabilities through e-commerce and mobile channels. “Walmart is investing in e-commerce capabilities through talent, technology and fulfillment. Kevin’s passion and deep knowledge of social media align with our focus to engage customers through our digital and physical Read full story › Source: The Drum...
Read MoreBy John McCarthy China has finally given the iPhone 6 the go-ahead to be released in the country from 17 October following several weeks of security testing from state authorities. The iPhone 6 and iPhone 6 Plus went on sale around the world on 19 September but failed to launch in China for at-the-time unexplained circumstances – although it was correctly rumoured that state regulators were yet to approve the product for sale. During this time, the smartphones were subjected to “rigorous security tests” to see how easily they leak personal data via the new operating system iOS 8, according to China’s Ministry Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart ‘Iron’ by Woodkid, the score for Volvic’s epic minute-long ‘Unstoppable Volcanicity’ spot, has entered the chart this week. The neofolk musician’s track accompanies the water brand’s dramatic new campaign, which champions the natural force of the volcano. Swedish producer Kleerup sneaks into the tenth spot this week with ‘Let me In’, which is featured in H&M’s ‘Fall Fashion 2014′ ad. And after being pipped to the post last week by Tieks, Lykke Li has claimed the number one position once again with her relentlessly catchy ballad ‘Gunshot’. The charts are based on the number of times each ad has been Read full story › Source: The Drum...
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