Posts made in September, 2014

on Sep 30, 2014

By Ishbel Macleod One Sainsbury’s store has accidentally displayed a poster – which was supposed to be displayed in the private employee-only area of the shop – in the front window. The poster encouraged employees to get customers to spend an extra 50p in every transaction between now and the end of the year. .@sainsburys not sure this is supposed to be in your window… pic.twitter.com/Zk9GCliIWO — Chris Dodd (@mynameischrisd) September 29, 2014 When posted on Twitter by Chris Dodd, Sainsbury’s Twitter handler Ross replied “This is clearly a poster meant for staff areas.” Earlier this year, Sainsbury’s announced that retail sales Read full story › Source: The Drum...

on Sep 30, 2014

By Angela Haggerty Radio remains the most popular channel for consuming audio content among consumers, according to research by the Radio Advertising Bureau (RAB), although on-demand listening has sent overall listening figures up. The research found that radio accounts for 70 per cent of listening time for consumers while on-demand content increased the weekly reach of the radio audience from 1,395 million hours in 2012 to 1,472 million hours in 2014. In addition, the research identified six ‘need states’ which people tailor their radio listening for, such as escapism, lifting a mood, providing ‘social currency’ and broadening horizons. The research found that the varying need Read full story › Source: The Drum...

on Sep 30, 2014

By Jessica Davies The Financial Times’ first foray into smart watches has represented a vital part in its strategy to build a contextualised, API-based digital portfolio, and publishers would be “fools” to disregard the opportunities wearables can offer, according to FT chief technology officer John O’Donovan Speaking to The Drum following its first venture into wearables with the launch of its fastFT service on the Samsung Gear S, O’Donovan said that early testing on the platform has “validated” that responsive web design is not all it’s cracked up to be, and that publishers must contextualise content to the screen or Read full story › Source: The Drum...

on Sep 30, 2014

By George Webster Today’s shoppers are a notoriously disloyal bunch. And where loyalty does exist, this is increasingly for low-cost in-store experiences. With the proof in the pudding being Aldi’s announcement yesterday that it has recorded a 65 per cent rise in pre-tax profits. Research conducted in July showed that, on average, shoppers used over five retailers across three channels each month to meet their grocery shopping needs. Conducting price comparison research before each click or lured by the discount prices offered at Lidl and Aldi, the ‘swapper shopper’ knows every trick in the book to snare the most bang for Read full story › Source: The Drum...

on Sep 30, 2014

Heineken says mobile can be a ‘branding medium’ not just a direct response one after 23% awareness jump Read full story › Source: Marketing Week...