Posts made in September, 2014

on Sep 30, 2014

By Louise Jack TNT, the postal service, is launching its first TV ad campaign for four years, in a bid to humanise the brand. Read full story › Source: Campaign...

on Sep 30, 2014

By James Doleman Apple has refuted suggestions from the European Union that it benefits from ilegal “State Aid” in its Irish operations. A preliminary finding by the European Commission (EC) has found that Ireland provided illegal state aid to tech giant Apple for more than 20 years, which has left the company facing the possibility of a fine of of billions of Euros. In a statement issued today the EC said that it believed that the “sweetheart” tax deals between Apple and the Irish government constituted illegal “state aid” that gave the company a competitive advantage in the in the European market that “is Read full story › Source: The Drum...

on Sep 30, 2014

By Dave Trott The problem with all prisons worldwide is overcrowding. Read full story › Source: Campaign...

on Sep 30, 2014

By Ishbel Macleod Expenditure on measured media in Western Europe is set to grow 2.3 per cent from last year’s $114.59bn (£70.42bn), according to eMarketer. The company’s fifth annual “Global Media Intelligence Report,” developed in collaboration with Starcom MediaVest Group (SMG), stated that the UK and Germany, which are the two largest ad markets in the region, are set to register major percentage gains in ad spending. Between them, Germany and the UK will account for 44.5 per cent of regional ad investment in 2014, while spending by France is expected to dip slightly to 13.5 per cent of the total Western European investment. It is Read full story › Source: The Drum...

on Sep 30, 2014

By Cat Turner It’s the age-old debate: how do you strike a balance between creativity and commerce? Everyone wants to work for an agency that is thriving, winning exciting new business and awards and hiring talented fresh faces. But in a world where revenue is largely driven by more mundane accounts, how can agencies strike a balance between commercial need and creative want? At a roundtable hosted by The Drum on behalf of Synergist, we discuss how to bridge the seeming disconnect between creativity and commerce. Leaders from design and build-focused digital houses, big and small, debate the place that agency culture has to Read full story › Source: The Drum...