Posts made in September, 2014

on Sep 30, 2014

By Maisie McCabe NEW YORK – ESPN was “very surprised” by BT’s knockout bid for the Premier League broadcast rights, according to Eric Johnson, the ESPN executive vice-president, global multimedia sales. Read full story › Source: Campaign...

on Sep 30, 2014

By John Glenday Apple is hoping to give a shot in the arm to flagging desktop computer sales with the release of a new range of Ultra HD ‘Retina’ display iMacs. The top of the range devices are expected to be launched alongside a new range of iPads next month, which will sport a slimmer design and a Touch ID fingerprint sensor. According to 9to5 Mac, which cites sources familiar with the device, the new models will be superficially similar to existing models – but with souped up innards. The site said: “While the machine will sport a thin profile similar to that of the current Read full story › Source: The Drum...

on Sep 30, 2014

Summer 2014 is well and truly over and Christmas is on the way. You might think we’re jumping the gun by talking Christmas, but by September many retailers have already got their yuletide plans locked in. Of course, there’s no need to panic if you haven’t. The festive frenzy in retail runs right up until Christmas Eve and there’s still time to launch a digital marketing plan which reaches the right customers in the right places online. Christmas is the most important period in the retail calendar and for this reason it’s also the most competitive. So what does that mean to you Read full story › Source: The Drum...

on Sep 30, 2014

By Jessica Davies Consumers are beginning to realise the monetary value of their data, with a single piece of personal data valued at £13, according to a report from mobile operator Orange. The Future of Digital Trust study, the mobile operator’s second research project exploring consumer attitudes relating to how businesses use their personal data, investigated 10 core types of data that people may be willing to share. In total, the 2,023 adults polled considered the cumulative value of the ten types of data they would share with businesses, including email addresses and location data, to be worth £140. It highlighted that consumers believe businesses they Read full story › Source: The Drum...

on Sep 30, 2014

By John Glenday Up and coming Facebook rival Ello has got off to a flying start in membership terms as 31,000 people an hour clamour to join the ad-free platform – despite it still being invitation only. People are flocking to the latest social media hub attracted by its ad free ethos and promise never to sell user data, in stark contrast to the market leader Facebook. This is all the more impressive as the site remains buggy and prone to going offline as its developers battle to upscale what was originally designed as a personal social hub for Vermont bike shop owner Read full story › Source: The Drum...