By Direct Marketing News The marketing automation company calls on seven years of customer data and Cal Poly to create an ongoing education program. Read full story › Source: DM News...
Read MoreBy Sara Kimberley Haymarket Media Group is launching its leading advertising and marketing title, Campaign, in the US. Read full story › Source: Campaign...
Read MoreBy John McCarthy Virgin Media has asked Ofcom to investigate the Barclays Premier League’s football match broadcast rights bidding process to combat what the firm called inflated prices. The UK cable group asked Ofcom to study the bidding process for the rights, which it believes is flawed, pushing prices through the roof in a move causing “significant consumer harm”. The Premier League claimed in a statement that it has always sold match rights in a “transparent and open process”. It added: “Regulators have examined our rights packaging and sales process in considerable detail in the past and found both of them to be compliant with UK Read full story › Source: The Drum...
Read MoreBy Gillian West The Arts Council has selected digital content company Rightster to set up and manage a £1.8m multichannel network (MCN) for the arts. “There is some great arts content online, but it is hard to find and fragmented,” explained Simon Mellor, Arts Council’s executive director for arts and culture. “We hope that the award to Rightster will support the arts sector to find and develop new audiences and build their profile in this expanding digital space.” By providing seedcorn investment to support a new network for the arts, the Arts Council is aiming to extend the reach of publically-funded arts and culture, creating new Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod One Two Four has appointed Sandra Peat as strategy director, where she will develop consumer insight and measurement capabilities. Prior to joining One Two Four, Peat spent three years as global director of PR, experience and events at Bacardi, where she delivered the brand’s global earned media strategies and PR as well as designing and executing global engagement platforms across Bacardi’s brand portfolio. Prior to this she enjoyed a three year tenure as head of brand and planning at Red Bull where she was responsible for all of Red Bull’s marketing and communications activity. Of her appointment, she said: “I am thrilled to Read full story › Source: The Drum...
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