Posts made in September, 2014

on Sep 30, 2014

By Natalie Mortimer Over 70 per cent of 18-35 year olds think it is important that a brand helps them become happier or better, according to a new study of millennials by The Intelligence Group and Engine. The first global Cassandra Report, which surveyed 3,044 people across 10 countries, also found that millennials want brands to reflect a global mindset and highlight universal values and themes when interacting with them. Tradition is also a big factor for millennials; 37 per cent say a brand’s heritage is important, while 67 per cent want to strike a balance of maintaining tradition and being modern. Spending money on luxury Read full story › Source: The Drum...

on Sep 30, 2014

By John McCarthy Microsoft has announced that it will resurrect MSN with a series of new apps, some of which will replace existing Bing services on the mobile and desktop platforms. Throughout the next week the revitalised MSN will be launched in over 50 countries worldwide with an expected reach of 425 million people. The computing giant, which released a preview of its new MSN service early in September, has struck over 1,000 media partnerships for the rebranded browser including the New York Times, the Wall Street Journal, the Washington Post, CNN, TechCrunch, the Huffington Post and more. Furthermore, the MSN homepage toolbar will Read full story › Source: The Drum...

on Sep 30, 2014

By Maisie McCabe NEW YORK – Three of the world’s most respected creatives rejected the idea that algorithms and computers will ever replace people in the advertising industry, at Advertising Week in New York. Read full story › Source: Campaign...

on Sep 30, 2014

By Angela Haggerty This week’s media round-up sees FT CTO John O’Donovan warn that only “fools” of the publishing world would disregard the potential of wearable technology; Chris Boffey explains why the Sunday Mirror should “stand its ground” over publishing sexting Tory MP story; historic phone-hacking at Trinity Mirror is creeping further into the news following the conclusion of the News International phone-hacking trial; the Guardian’s Anne Gowan spoke of the title’s ambitious membership scheme; Bauer Media revealed it was getting a “positive” reaction to its commercial restructure; and the backlash in Scotland against mainstream media in the wake of the independence referendum Read full story › Source: The Drum...

on Sep 30, 2014

By Natalie Mortimer Rakuten Marketing, a division of e-commerce company Rakuten, has appointed Seth Richardson to the role of chief technology officer. Richardson, who joins after his attribution and measurement company DC Storm was acquired by Rakuten in 2014, will be responsible for the development of cross-channel measurement technology. Rakuten Marketing’s roadmap is to deliver an omnichannel experience for current and future customers, to deliver a seamless, integrated, consistent, and easily trackable customer experience. The Japanese company has officially launched in France and Germany under its newly unified and restructured line of business, which is replicated globally. Rakuten Marketing’s core services remain but are to be Read full story › Source: The Drum...