By Natalie Mortimer This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves below. Bauer Bauer Media has appointed Morgan Rees editor-in-chief of its flagship film brand Empire magazine, following the departure of Mark Dinning, who left Bauer Media in August to join Time Out Dubai as editor. Rees, who will join the publication on 3 November, has been running an editorial agency providing editorial consultancy to digital, magazine and sports brands, and has also managed a digital start-up. Twitter Twitter has demoted its head of product, Daniel Graf, only Read full story › Source: The Drum...
Read MoreBy Gillian West Computer games retailer Game is gearing up for Christmas with an animated TV spot created by 101. Introducing the ‘It’s Game season’ tagline, the first ad from the series debuted last night (Thursday 30 October) and, according to Fred Prego, Game’s insight and marketing director, attempts to capture “some of the excitement we feel when compiling our own personal wish lists”. Prego added: “This is about celebrating the gaming world as a whole, as well as this year’s great new releases.” 101 creative director, Augusto Sola, said of the campaign: “We didn’t want to make just another Christmas retail campaign. Game is Read full story › Source: The Drum...
Read MoreBy Jessica Davies AOL Platforms and Australian TV network Multi Channel Network (MCN) have struck a deal to pilot an integrated, private programmatic marketplace for TV advertising. The partnership, which the companies have claimed is a first for the media industry, will mean advertisers and agencies can run targeted, data-driven audience buying across 70 subscription TV channels including BBC, Fox Sports, Sky News, NBC Universal and Viacom. The deal will see the $4bn Australian TV industry move closer towards a unified ad sales approach across TV and digital screens, and will be powered by Adap.tv technology, which AOL acquired for $405m Read full story › Source: The Drum...
Read MoreBy Staff Writer This accomplished-looking spot for Skol is set in an underwater bar with a house DJ and sharks on leashes. The premise is that the ad reflects the drink’s strapline: “Blue on the outside, mysterious on the inside”; and it’s done a great job of visually interpreting this. Mixing scenes overtly filmed in water with others that are more ambiguous, it creates an otherwordly environment with a very earthy atmosphere. Creative Agency: F/Nazca Saatchi & Saatchi Film Production: PBA Cinema Director: Jonathan Gurvit Ad of the Day is brought to you in association with David Reviews. Read full story › Source: The Drum...
Read MoreBy Staff Writer We asked some experts for their advice on the matter. Read full story › Source: The Drum...
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