Posts made in October, 2014

on Oct 31, 2014

By Jessica Davies ISBA has criticised medical campaigners’ calls for alcohol brands to label calorie counts more clearly, adding that the approach confuses binge drinking and obesitiy messages and “spectacularly” misses the point. Earlier today the BBC reported that the obesity lobby’s calls for more calorie labelling on alcohol, with the Royal Society for Public Health stating that the majority of people are “blissfully unaware” of the high calorie count in alcoholic drinks. However, ISBA director of public affairs Ian Twinn has moved to defend alcohol producers for their efforts in promoting responsible drinking via the Portman Group. “Both obesity and excessive alcohol consumption are real Read full story › Source: The Drum...

on Oct 31, 2014

By Stephen Lepitak Unilever UK male grooming brand, Dove Men+Care has produced a video and social media campaign featuring players from the English, Irish, Scottish and Welsh national rugby teams. The video, which is based on the Rudyard Kipling poem ‘If’ features Sam Warburton, Greg Laidlaw, Owen Farrell and Cian Healy, and offers a behind-the-scenes insight into the changing room before a rugby match. Callum Galloway , brand manager for Dove Men+Care, said: “With a hugely exciting 12 months of rugby ahead, Dove Men+Care are proud to support all four home rugby unions. Over the last few weeks specifically, we are delighted Read full story › Source: The Drum...

on Oct 31, 2014

By John McCarthy Twitter has demoted its head of product, Daniel Graf, only six months after he was snatched from his role at Google. He has been replaced by Kevin Weil, the firm’s head of revenue products, who will also be responsible for overseeing the product team. Weil joined the firm in 2009 as a data scientist and has quickly risen through the ranks. Graf will retain the title of head of product although he will no longer lead the consumer product team, according to his updated bio on the Twitter website. Earlier this month, Graf’s replacement Weil claimed that Twitter could become the ‘Google Read full story › Source: The Drum...

on Oct 31, 2014

By Matt Follows The performance psychologist Matt Follows asks why advertising no longer nurtures its creative misfits. Read full story › Source: Campaign...

on Oct 31, 2014

By Seb Joseph The coffee maker will start delivering food and beverages smartphone orders in selected markets in 2015. Delivery will be made available as part of the revamped Starbucks Rewards loyalty program, which is being introduced through the company’s new Mobile Order and Pay app. The app lets customers pre-order products they can pick up a later time and is being tested in the US next month. A wider rollout is planned in the second half of 2015 with Starbucks hailing it as the “single most important technology innovation” it will introduce in the year. It aims to bolster the company’s digital payments system Read full story › Source: Marketing Week...