By Seb Joseph McDonald’s chief brand officer Steve Easterbrook is to replace Don Thompson as president and chief executive of the business. He will become first Brit to take on the role from March when Thompson will retire after 25 years at the company. Easterbrook’s promotion sees him assume responsibility for more than 36,000 stores worldwide and some 69 million estimated customers in more than 100 countries per day. The appointment comes just two years after Easterbrook returned to the business in the same chief brand officer role following a stint as chief executive of Wagamama. Prior to that he was chief executive of Pizza Express. It Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer The Prince’s Trust is targetting employers with a LinkedIn campaign that sees a ‘homeless’ candidate approach them for professional endorsement. The Learn The Hard Way campaign, created by CHI&Partners, aims to make employers take a different view of young people from troubled backgrounds and take into consideration the skills they have to offer. Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Prostate Cancer is banking on increased digital, social and editorial investment to bolster its Men United campaign, marking the start of a bid to drive year-round engagement with the charity. The TV campaign will run for five weeks from today (29 Janaury) alongside online activity that highlight male friendships and the value of those bonds to real groups of men. The idea is that by coming together in the pub or putting on a music gig for the charity, Prostate Cancer can form “a movement of men” to help fight the disease, according to chief executive Owen Sharp, who spoke to Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs The Linkedin campaign debuts alongside a 60 second online video advert that documents the hardships facing several young people trying to secure long-term employment. It features a script that reiterates the key job skills picked up from unconventional means such as homelessness and abuse. Employers that engage with the ‘homeless’ girl’s Linkedin profile will then be transferred directly to the video ad. “We wanted to show how much young people from troubled backgrounds have to offer and challenge businesses to think twice about how they view these types of candidates,” says Jonathan Burley, executive creative director at CHI&Partners, who’ve Read full story › Source: Marketing Week...
Read MoreBy Seb Joseph Advertiser demand for Facebook’s mobile ads over those from its rivals pushed revenue passed £10bn for the first time in 2014 as the business looks to video to protect its dominance of the channel. The performance distils last year’s narrative that saw the social network’s revenues accelerate from quarter to quarter, while Google, Twitter and Yahoo’s slowed. Facebook reported a 49 per cent year-on-year jump in revenue in the three months to December to $3.85bn, and 69 per cent of that came from mobile. A year ago its mobile ads accounted for around half of its revenue but the business has seen the Read full story › Source: The Drum...
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