Posts made in January, 2015

on Jan 28, 2015

By Direct Marketing News For the situation to improve, marketing must be re-conceived as a revenue generator and it must be put in charge of customer experience, says a study. Read full story › Source: DM News...

on Jan 28, 2015

By Nesh Pillay Technology is not making people less intelligent, at least not according to Bill Gates during today’s Reddit AMA–Ask Me Anything–session. During the Q&A, Gates, an avid user of Reddit, responded to an inquiry about whether or not increased reliance on technology was dumbing down users. “If you just look at the complexity people like in Entertainment you can see a big change over my lifetime,” he wrote. “Technology is letting people get their questions answered better so they stay more curious. It makes it easier to know a lot of topics which turns out to be pretty important to contribute to solving Read full story › Source: The Drum...

on Jan 28, 2015

By John McCarthy Slack has purchased communication company Screenhero for an undisclosed sum in a bid to extend its range of chat tools. The professional communication service will, in the coming months, integrate Screenhero’s voice, video and screen sharing features into the Slack service, while phasing out the standalone Screenhero product. Stewart Butterfield, Slack’s cofounder and chief executive, said: “This is not the typical ‘Our Incredible Journey’ acquisition, where the product disappears – everything will survive and thrive, just immersed in Slack. “Slack integrates with hundreds of other services, but there are some core features that work best when built directly into the platform.” A Screenhero statement Read full story › Source: The Drum...

on Jan 28, 2015

By Staff Writer Probably not the most original pick, but I think there’s a reason it’s so beloved. On a night that leans hard on celebrity cameos, CGI gimmicks and extremely broad humor, they went in a completely different direction. No ’90s nostalgia, no pop songs, no talking puppies. Just brilliant strategy, flawlessly executed, with a razor-sharp script that didn’t dumb things down for its audience. In trusting their instincts, they created pop culture (and sold a bunch of deodorant) while others merely drafted off it, and paved the way for brands like Newcastle in the process. Still my favorite. Check out other Read full story › Source: The Drum...

on Jan 28, 2015

By Staff Writer Probably not the most original pick, but I think there’s a reason it’s so beloved. On a night that leans hard on celebrity cameos, CGI gimmicks and extremely broad humor, they went in a completely different direction. No ’90s nostalgia, no pop songs, no talking puppies. Just brilliant strategy, flawlessly executed, with a razor-sharp script that didn’t dumb things down for its audience. In trusting their instincts, they created pop culture (and sold a bunch of deodorant) while others merely drafted off it, and paved the way for brands like Newcastle in the process. Still my favorite. Check out other Read full story › Source: The Drum...