Posts made in January, 2015

on Jan 28, 2015

By John McCarthy Facebook is going to “for the very first time” deliver real time targeted ads during an NFL event during the Super Bowl on 1 February. During the match, the social network will take a page from Twitter’s ad model, by delivering real time ads, including autoplay videos, to specific users. The social network will capture the Super Bowl’s sizeable audience by selecting users worth engaging with by analysing their posted content for keywords betraying their enthusiasm for the sport. This approach will prove to be more sophisticated than the methods Facebook relied upon for the 2014 Super Bowl, selecting accounts to target Read full story › Source: The Drum...

on Jan 28, 2015

By Thomas Hobbs Oldfield’s appointment at Vauxhall, that will be effective from 1 March, is part of an ongoing restructure within the marketing department to address a recent slide in market share. Over recent months, marketing director Peter Hope has switched to lead customer experience, while Chris Hawkin, previously of Audi and Skoda, was appointed director of brand back in December. Vauxhall’s brand has lost some of its allure in recent years. According to YouGov BrandIndex it sits at 15 in a list of 34 car marques in terms of its overall index performance (a measure of a range of metrics including quality, value Read full story › Source: Marketing Week...

on Jan 28, 2015

By John McCarthy Plymouth Argyle has signed up Three as its Official Away Fans Sponsor to support the team’s faithful followers travelling 800 mile round trip to Hartlepool in the north on Saturday 31 January. The League 2 side’s fans will be accommodated with free access to the Three network during the trip to keep them busy. Furthermore, the fans will contribute to a crowdsourced pre-match team talk by messaging the @Only1Argyle Twitter handle using the hashtag #ThreeTalk. Three will also work closely with Plymouth Argyle to offer further benefits to the away fans. Lianne Norry, director of brand and communications for Three, said: “No matter Read full story › Source: The Drum...

on Jan 28, 2015

By Rebecca Stewart From Janet Jackson’s infamous wardrobe malfunction to GoDaddy’s new Super Bowl ad being pulled before broadcast, the US’ largest annual sporting event rarely fails to attract controversy. Ahead of this Sunday’s big game, The Drum has pulled together some of the most provactive Super Bowl ads from the past few years. Scroll down to take a look at our top picks. Read full story › Source: The Drum...

on Jan 28, 2015

By Arif Durrani Channel 5’s latest salvo in its battle with Omnicom Media Group is a letter sent to some of OMD and PHD’s largest UK clients, urging them to seek “independent advice” from media auditors about whether the broadcaster represents good value for money. Read full story › Source: Campaign...