Posts made in January, 2015

on Jan 28, 2015

By Thomas Hobbs Earlier this week, the budget airline revealed it had increased the number of passengers carried over the quarter ending 31 December by 4.1% to 14.9 million off the back of its successful “Business Sense” campaign, which talked up EasyJet’s business class proposition. It also lowered loss projections for the first half of 2015 to between £10m to £30m – compared to a previously projected £53m – after selling a “record number of seats” to business travellers during the period. Cairns says the next phase of marketing will be geared towards communicating improvements – such as flexibility on booking via the EasyJet Read full story › Source: Marketing Week...

on Jan 28, 2015

By Jennifer Faull Twitter has released a YouTube-like video feature that lets people film, edit and share video clips of up to 30 seconds in length. If the update is to help transform its barebones video offering, then the business will need to look to its roots and find a niche that YouTube does not have a corner on news and branding. Driving engagement is the key motive. Previously, the only way for regular Twitter users to share video was through Vine – Twitter’s standalone, six second video app. It had limited engagement as it struggled to stack up to the offerings Read full story › Source: The Drum...

on Jan 28, 2015

By John McCarthy Ukip is the most talked about UK political party on social media in the run up to the 2015 general election according to We Are Social figures. The social media firm analysed political discourse on Facebook and Twitter during the three-month period running up to January 2015 discovering that Ukip garnered the most online attention. On Twitter, Ukip had a 30 per cent share of conversation, followed by 29 per cent for Labour, a quarter for the Conservatives and 11 per cent for the Scottish National Party (SNP). The Green Party and Liberal Democrats lagged behind. On Facebook, Ukip was the fastest Read full story › Source: The Drum...

on Jan 28, 2015

By Kaltrina Bylykbashi According to a joint report by Econsultancy and Adobe 22% of marketers agree that customer experience will be “the most exciting opportunity in 5 years time”, coming first among content marketing, mobile and personalisation. Customer experience has been a focus for some time for marketers, 20% believed it to be an exciting opportunity in 2014 as well. Brands such as British Airway’s and Tesco are already starting to roll out plans to restructure for a customer centric strategy. The report highlights that despite marketers’ optimism about a customer focused approach, not many were able to make this a reality in 2014. Creating Read full story › Source: Marketing Week...

on Jan 28, 2015

By Staff Writer Condé Nast’s head of programmatic trading, Malcolm Attwells, Mashable’s UK advertising director, Ben Martinet and USA Today Sports Media Group’s director of content development, Jamie Mottram will be just some of those speaking at The Drum’s Media Slap one-day event for publishers. The day, which will offer publishers insight from experts and peers on the changing nature of the advertising business in media, will also hear from Lee Baker, director of The First Space, Malcolm Coles, director of digital media for Telegraph Group, Paul de la Nougerede, director of media products and operations for AOL Kate Whitelock, head Read full story › Source: The Drum...