Posts made in February, 2015

on Feb 27, 2015

By Nesh Pillay Synthesio, a social media analytics service, has compiled a list of the 10 best, and 10 worst speakers at this year’s Social Media Week so far. The ranking used the company’s Social Reputation Score (SRS) which was “a calculation that factors both volume and sentiment of all online posts to give a holistic picture of the overall feeling toward a person or brand, as expressed via online channels.” The score, based on a scale from 1-100, only considered speakers who had ten or more mentions online. Ten Best Speakers 1) Sam Lim, Features & Branded Content Director, StyleCaster, SRS: 89 Watch here Read full story › Source: The Drum...

on Feb 27, 2015

By Nesh Pillay Synthesio, a social media analytics service, has compiled a list of the 10 best, and 10 worst speakers at this year’s Social Media Week so far. The ranking used the company’s Social Reputation Score (SRS) which was “a calculation that factors both volume and sentiment of all online posts to give a holistic picture of the overall feeling toward a person or brand, as expressed via online channels.” The score, based on a scale from 1-100, only considered speakers who had ten or more mentions online. Ten Best Speakers 1) Sam Lim, Features & Branded Content Director, StyleCaster, SRS: 89 Watch here Read full story › Source: The Drum...

on Feb 27, 2015

By Thomas Hobbs Terminator 4 featuring Boris Johnson and Arnold Schwarzenegger 1. TfL unveils Santander Cycles as London bids farewell to ‘Boris Bikes’ Despite media controversy around sponsorship costs and safety, London’s Boris Bikes have provided a lot of joy. The Marketing Week team still can’t get the image of Boris Johnson riding with Arnie out of our heads! This week, Transport for London (TfL) and Santander finally announced a £43.75m seven-year partnership to refresh London’s Cycle Hire scheme. Santander Cycles are set to grace the capital’s streets from April onwards. Santander, which replaces Barclays as chief sponsor, has made the bikes strikingly red to tie Read full story › Source: Marketing Week...

on Feb 27, 2015

By Stephen Lepitak Leo Burnett Hong Kong has promoted Alfred Wong and Brian Ma to become joint executive creative directors (ECDs). The pair, who are currently deputy creative directors will take on the roles from next week (2 March) having been executive creative partners at the agency for 12 years. “Brian and Alfred are a new breed of integrated thinkers who believe that true creative ideas are channel agnostic,” said Mark Tutssel, chief creative officer, Leo Burnett Worldwide. “I see them invigorating the Hong Kong office with a new spirit and way of thinking that will continue to deliver game-changing work for our Read full story › Source: The Drum...

on Feb 27, 2015

By John McCarthy Following Madonna’s Brit Awards cape malfunction, which was widely mocked by the general public in a series of photoshop mock-ups, some well-known brands took the time to take a swipe at the pop princess’ expense. Although during the show, Kanye West topped Twitter engagement, Google stated that in the subsequent days Madonna stole the show at the Brit Awards, receiving the most searches with her fabulous tumble. No prizes for guessing which performer was trending after this week’s #BRITAwards? #Madonna #GoogleTrends pic.twitter.com/fq046PMkKR — Google UK (@GoogleUK) February 27, 2015 Following is Read full story › Source: The Drum...