Posts made in February, 2015

on Feb 27, 2015

By Seb Joseph Unilever has set up a central hub to house all crowdsourcing briefs, a structure it expects will better organise outsourced activity as it accelerates it search for more cost-effective yet sustainable cuts to ineffective marketing. The IDEAS platform will increase the use of crowdsourced innovations tenfold globally by 2020, the company boasted. Unilever is no stranger to crowdsourcing, having undertaken a number of initiatives with the likes of third party platforms such Eyeka in recent years, but the launch of its own hub signals a long-term commitment to it as a growth driver. IDEAS will be managed by Unilever Foundry, the FMCG Read full story › Source: The Drum...

on Feb 27, 2015

By Staff Writer Welcome to The Drum’s Brand Vine chart, powered by Burst, the short-form social video specialists. The chart is ranked on the number of loops generated by brands on the video sharing service each week. The Cricket World Cup’s official Vine chart scored the top spot again this week, thanks to a clip of upbeat Irish fan Larry the Leprechaun backing the boys in green at their game against the UAE on Wednesday. The enthusiastic commentator earned the Cricket World Cup a weekly loop increase of 231 per cent, bringing the tournament’s total loop tally to over 9 million. Taking second place was Read full story › Source: The Drum...

on Feb 27, 2015

By John McCarthy Barclays has unveiled a campaign, led by Newcastle United and England legend Alan Shearer, to grant young football fans thousands of tickets and unique football experiences via the Barclays Spirit of the Game website. The initiative, designed to usher in football’s next generation by granting them free access to the game, sees Alan Shearer relive his first experience at a Newcastle United game. The slot ends with the striker giving one lucky fan his first pair of Barclays Premier League tickets. Read full story › Source: The Drum...

on Feb 27, 2015

By John McCarthy Apple has announced the date of its San Francisco launch event for its first foray into the wearable tech industry, the Apple Watch. On Monday 9 March, Apple will unveil to the international media – and the public – its first truly new technology following the death of Steve Jobs. With Tim Cook previously admitting the device will be available to the public by April, it’s looking that the smartwatches may just see a launch for the end of March, following the event. The invitation reads: “Please join us for an invitation-only event at the Yerba Buena Center for the Arts Read full story › Source: The Drum...

on Feb 27, 2015

By John McCarthy The BBC iPlayer has reported a “record” January across its radio and TV offering after an increased uptake in mobile and tablet engagement made the service more accessible to viewers. Since its launch in 2009, the BBC iPlayer last month received 343 million requests across its TV and radio streaming catalogue. Streams bbc_iplayer_requests.png Edit Delete January also saw the highest recorded proportion of mobile devices accessing BBC services, sitting at 23 per cent – up from 18 per cent January 2014. All in all, tablet and mobile together accounted for almost half of all the devices accessing the Read full story › Source: The Drum...