Posts made in March, 2015

on Mar 27, 2015

By Gurjit Degun Group M has retained the £80 million Lloyds Banking Group media business, beating off competition from Dentsu Aegis Network in the final stage. Read full story › Source: Campaign...

on Mar 27, 2015

By Gurjit Degun MEC has retained the £110 million Lloyds Banking Group media business, beating off competition from Dentsu Aegis Network in the final stage. Read full story › Source: Campaign...

on Mar 27, 2015

By Gurjit Degun MEC has retained the Lloyds Banking Group media planning and buying account. Read full story › Source: Campaign...

on Mar 27, 2015

By Staff Writer Welcome to The Drum’s Brand Vine chart, powered by Burst, the short-form social video specialists. The chart is ranked on the number of loops generated by brands on the video sharing service each week. A video of Vice President Joe Biden claiming he does a million arm curls each day earned the White House first place this week. Footage of Obama’s right-hand man undertaking some impressive multitasking as he simultaneously chatted on the phone and perfected his exercise technique, boosted the Washington channel’s loop count by 191 per cent. Love it or hate it Marmite swooped into second place with a loop Read full story › Source: The Drum...

on Mar 27, 2015

By John McCarthy A majority of Ukip voters were found to be against the BBC’s dismissal of former Top Gear host Jeremy Clarkson after he assaulted a producer earlier this month. A YouGov poll of 1698 adults, saw 59 per cent of respondents agree that the BBC made the right call on Clarkson however. Twenty nine per cent disagreed and 12 per cent didn’t know in spite of the host being found to have physically and verbally assaulted Top gear producer Oisin Tymon. The response takes a whole new light when leveraged against respondents’ politcal allegiances. Only 15 per cent of Liberal Democrats Read full story › Source: The Drum...