Posts made in March, 2015

on Mar 27, 2015

By Arif Durrani Twitter is on the hunt for its first consumer marketing lead in the UK as the local operation prepares its first foray into marketing activities as it hopes to double advertising revenues in 2015 to around £180 million. Read full story › Source: Campaign...

on Mar 27, 2015

By Natalie Mortimer Pearlfisher London has redesigned Innocent’s on-the-go juice line, and introduced the drinks brand’s carafe design to the range. The brief, which spans creative strategy, graphic and structural packaging design, was to use design to inject the bottles with a “challenger spirit” that disrupts the sector and creates increases sales potential. Dan Gladden, Pearlfisher design director, commented: “Our new design visually steers away from the stereotypical information-heavy white labels. We purposely used a pressure sensitive clear label to put the focus on the product inside, de-cluttered the label and moved the variant descriptor to the seal, communicating freshness and helping range Read full story › Source: The Drum...

on Mar 27, 2015

By Seb Joseph Clicks on mobile ads don’t always lead to direct conversions but often influence desktop or in-store purchases, a trend that is convincing advertisers to spend more on mobile than desktop by the end of the year, according to a new report. The shift in media budgets is driven by advertisers’ confidence in mobile swelling as the click-through and conversion gaps narrow between display, search and social on mobile. While brands have espoused about mobile-first strategies for a decade, research from Marin Software shows that they are finally adopting the cross-channel mindset needed to back their boasts. Mobile paid search’s share of clicks Read full story › Source: The Drum...

on Mar 27, 2015

By Natalie Mortimer Taxi app Hailo has projected the faces of London cabbies onto landmarks in the capital as it takes a stand against driverless cars. The Face to Faceless portraits celebrate the role of the cabbie in the face of driverless car technology and comes as George Osborne announces an extra £100m worth of funding for driverless cars. Read full story › Source: The Drum...

on Mar 27, 2015

By John Glenday David Cameron and Ed Miliband have subjected themselves to a grilling by Jeremy Paxman in front of a prime time audience as both leaders attempt to break the stalemate in their parties fortunes ahead of the general election. Although the politicians didn’t go head-to-head directly the on air clash, screened live by both Sky News and Channel 4, proved to be a fertile discussion point on Twitter, grabbing a 94.7 per cent share of 301,142 TV related tweets according to Kantar. #BattleForNumber10 has saturated the Twitter TV leaderboard currently No.1 94.7% share 301,142 Tweets from 75,500 unique authors. <a target=_blank Read full story › Source: The Drum...