Posts made in March, 2015

on Mar 27, 2015

By Rebecca Stewart This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below. Google Google has brought aboard Ruth Porat as its chief finance officer – picking her up from her CFO role at Morgan Stanley. Porat worked at Morgan Stanley since 1987 in a variety of roles including vice chairman of investment banking, global head of the financial institutions group and and co-head of technology investment banking The Guardian The Guardian has named editor of its US edition Katharine Viner as the first woman to run the newspaper in its Read full story › Source: The Drum...

on Mar 27, 2015

By Natalie Mortimer Sky Media and travel money company FairFX have inked a sponsorship deal for Sky Sports F1 ahead of the Malaysian Grand Prix this weekend. The partnership, spanning the Sky Sports F1 channel, Sky Go, Skysports.com and Sky Sports Mobile App will run until the conclusion of the Abu Dhabi Grand Prix on 29 November. The creative will feature FairFX’s prepaid currency cards, travel cash and money transfer services for consumers and businesses and is intended to build further awareness of the brand. Martine Parnell, chief marketing officer of FairFX, said: “With this season-long sponsorship FairFX will be able to reach Read full story › Source: The Drum...

on Mar 27, 2015

By Gillian West PNC Bank has worked with Deutsch New York for this CGI-filled fairy tale wedding extravaganza. The advert features more than 100 bespoke costumes, a giant teddy bear, hummingbirds and a unicorn and targets dads pondering their daughters’ futures. A good dose of humour helps this advert steer clear of becoming too sickly sweet, as the items in the daughter’s childhood bedroom come alive for her big day. Agency: Deutsch New York Director: Albert Kodagolian Production Company: Interrogate Effects: The Mill Costumes: Florencia Tellado Editorial Company: Whitehouse Post Editor: Russell Icke Assistant Editor: Tim Quackenbush Executive Producer: Lauren Hertzberg Producer: Nick Crane Read full story › Source: The Drum...

on Mar 27, 2015

By Staff Catch up on the best of Advertising Week Europe’s fourth and final day. Read full story › Source: Campaign...

on Mar 27, 2015

By John McCarthy Channel 4 has launched an ad campaign with the Electoral Commission starring the cast of hit show Gogglebox who explain the importance of being registered to vote in the 2015 general election. The 30 second ad will launch later today (27 March), during Gogglebox’s ad break at 9pm, for maximum engagement with viewers. In it Goggleboxers Scarlett, Tom, Shaun, Eve and ‘Silent’ Jay share with viewers their experiences of registering to vote and explain why it’s important to be registered to vote. Gogglebox narrator Caroline Aherne has provided the voiceover which states: “Don’t stay silent, your vote matters – make sure you’re Read full story › Source: The Drum...