Posts made in March, 2015

on Mar 27, 2015

By Natalie Mortimer Out-of-home (OOH) advertising company Exterion Media has appointed Bite to boost its profile and brand following a restructure of its UK commercial business. Bite will provide media relations, communications campaign support, digital content, and social support to Exterion Media, focusing on building awareness of the brand. “Exterion Media’s focus continues to be shaped around how we can best engage and inspire audiences,” said Jason Cotterrell, managing director of Exterion Media UK. “We chose to work with Bite, after a competitive pitch, because of their creativity, innovation and credentials in supporting and driving emerging media. This is an exciting time for us Read full story › Source: The Drum...

on Mar 27, 2015

By Gurjit Degun An ad or an American healthcare company, showing a couple falling through a table while dancing, has made it to the top of the chart. Read full story › Source: Campaign...

on Mar 27, 2015

By John McCarthy Morning all, here’s a glimpse at all the media and marketing news you should know today. 1. Twitter’s digital ad-revenue is set to overtake Yahoo’s in the US for the first time, Business Insider reports. Although Yahoo will grow its digital revenues to $1.24bn in 2015, Twitter will take third place with $1.34bn. 2. Lyft wants its driver and passenger to bond, according to Yahoo tech. They will be encouraged to share their hometown, favorite music and a short bio via the iOS app. 3. Apple chief executive Tim Cook has revealed he plans to donate most of his Read full story › Source: The Drum...

on Mar 27, 2015

By Gillian West Our final Advertising Week Europe Piccadilly Circus poll revealed that advertising really does work with a whopping 91 per cent of respondents admitting they have been persuaded to buy something by an advertising campaign in 2015. Read full story › Source: The Drum...

on Mar 27, 2015

By Amanda Mackenzie When I grow up, I want to work in advertising… Read full story › Source: Campaign...