By Gillian West Cuprinol has asserted its credentials as an authority in garden colour building on last year’s ‘Cheer it up’ messaging for 2015. Working with 18 Feet & Rising the garden woodcare specialist has released an advertising creative designed to encourage Brits to transform sheds and fences into beautiful, brighter outdoor spaces with ease using its new ‘Spray and Brush’ offering. Kay Bartlett, Cuprinol senior brand manager, commented: “Cuprinol is always looking for innovative ways to simplify the application process for our users and we’re pleased to introduce Spay & Brush as a unique product that will revolutionise how people apply paint to Read full story › Source: The Drum...
Read MoreBy James Swift Germanwings, the budget airline, has asked Transport for London to remove ads featuring the line “get ready to be surprised” from London tube stations, after one of its planes crashed into the Alps. Read full story › Source: Campaign...
Read MoreBy Gillian West With a shop in every postal area the Co-operative Food has positioned itself as the convenience retailer of choice this Easter. Created by Leo Burnett London, the seasonal campaign will run until Monday 6 April, with a version continuing after Easter into the school holidays. Featuring a young lad going on an Easter errand to the shops for his mum, the advert shows how the Co-op is only ever a quick bike ride away. As the boy arrives at the store he meets a young girl, also on an errant, acknowledging each other as if this is a regular occurrence. The post-Easter edit Read full story › Source: The Drum...
Read MoreBy Alison Millington Quantify marketing efforts After announcing that she will take the post of CEO at Halfords in May, Jill McDonald, McDonald’s UK CEO and president of the company’s north west division, shared her wealth of knowledge on making the transition from marketing roles to becoming CEO while speaking on a panel at Ad Week Europe. The CEO suggested that in order to guarantee success, it’s important for marketers to ensure their intent lines up with that of the rest of the business. “In order to be a successful marketer in the boardroom, you have to speak the same language as your board,” she Read full story › Source: Marketing Week...
Read MoreBy Gillian West Over fifty years since the launch of Dulux’s iconic Old English Sheepdog brand mascot, the paint brand has revealed its first TV advert featuring a puppy. Appearing in an advert for Dulux Weathershield, the two month old puppy was chosen to star after a number of pups auditioned. The 20 second creative forms part of the brand’s ongoing series which imagines what a world without colour would be like, exploring the powerful impact colour has on our surroundings and emotions. “The Old English Sheepdog has represented the brand for over 50 years now and we’re sure viewers will be thrilled to Read full story › Source: The Drum...
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