Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in April, 2015

The Election Beat Podcast: Ed Miliband and Russell Brand, David Cameron's 'bloody lively' makeover and the value of opinion polls

on Apr 30, 2015

By Staff Writer With just seven days to go until polling day, today’s Election Beat podcast looks at how the parties are shaping up for the final week of the campaign. Was Ed Miliband’s interview with Russell Brand a campaign masterstroke or a PR blunder? And will voters be convinced by David Cameron’s new pumped-up image? The Election Beat episode three The Election Beat: Ed Miliband & Russell Brand, the truth about polls and political gaffes by TheDrum Edit Delete We also debate the reliability of opinion polls, Nigel Farage’s complaints with the media and political gaffes. On the podcast with Cameron Read full story › Source: The Drum...

Read More

FSCS reappoints UM London to communications planning account

on Apr 30, 2015

By Natalie Mortimer Financial Services Compensation Scheme (FSCS) has reappointed UM London to handle its communications planning account following a review which included all of the body’s planning roster agencies. UM London will continue to be responsible for developing a multi-media communications strategy, building on public awareness of the protection provided by the FSCS and increasing knowledge of the compensation limits. Mark Oakes, head of communications for FSCS, said: ” UM London delivered an outstanding proposal and pitch and proved they have strong credentials to help us drive forward our consumer awareness campaign. We are looking forward to continuing our journey with the UM Read full story › Source: The Drum...

Read More

Reverberate: US media and marketing news you need to know – Tag Heuer's $1,400 smartwatch, Edge to replace Internet Explorer & Rand Paul stands firm against net neutrality

on Apr 30, 2015

By John McCarthy Morning all, here’s a glimpse at all the media and marketing news you should know today. 1. Tag Heuer’s luxury Apple Watch rival running on the Android Wear operating system will set consumers back $1,400, says Engadget. The company estimates that the wearable comes with a 40-hour battery. 2. Edge is Microsoft’s replacement for Internet Explorer on Windows 10, according to the Verge. Early builds of the web browser have shown digital ink annotation capabilities and integration with Windows digital assistant Cortana. 3. Presidential candidate Rand Paul has launched a “resolution of disapproval” to kill net neutrality. Mediapost reports that he Read full story › Source: The Drum...

Read More