Posts made in April, 2015

on Apr 30, 2015

By Jessica Davies Media owners have pinpointed scaling programmatic advertising as one of the most important parts of their ad tech plans, according to a new study from ExchangeWire Research. The study, which surveyed 139 senior marketers in March, revealed that nearly half (43 per cent) of publisher respondents cited their biggest ad tech priorities for the year to be scaling their programmatic strategies. Nealry a quarter (23 per cent) of the agencies and brand advertisers surveyed in the group cited viewability, transparency, verification and fraud as their top concerns. Meanwhile, 23 per cent of respondents who were from technology and trading desk companies listed data/technology Read full story › Source: The Drum...

on Apr 30, 2015

By Gillian West The EU’s funding programme to support the cultural, creative and audio visual sectors, Creative Europe, has worked with Music to create a website for Creative Europe Desk UK. Led by the British Council and the British Film Institute, in partnership with Arts Council England, Creative Scotland, Welsh Government and Arts Council of Northern Ireland with support from the UK Department for Culture, Media and Sport and the European Commission, Creative Europe Desk UK aims to offer advice and information to UK-based professionals. Designed as an information-hub with details on how to access funding and opportunities through the €1.46bn funding programme, the site Read full story › Source: The Drum...

on Apr 30, 2015

By Alison Millington A study on the “value exchange” surrounding privacy and data by Mediabrands Marketing Sciences, part of media investment business IPG Mediabrands, showed that three in ten respondents would be prepared to sell their data to advertisers, with 41% of that group stating their information was worth at least £500 a year. This is despite the fact that only 1% of respondents claimed to have faith in advertisers’ ability to look at their data, while 60% felt “weird” knowing companies were tracking them online. Six in ten also worried about companies sharing their data inappropriately. The survey also showed that despite skepticism respondents expressed Read full story › Source: Marketing Week...

on Apr 30, 2015

By Gillian West No actual cars appear in the latest advert from Audi with the car brand tuning to CG to introduce the all-new RS 3 Sportback and R8. Working with BBH London the cinema commercial – ‘Birth’ – sees the R8 giving birth to the most recent member of the RS family. Created entirely from CAD data, the production team was assisted by Hollywood director, Rupert Sanders, who counts the 2012 box-office hit Snow White and the Huntsman amongst his films. “The metaphor of the Audi R8 literally giving birth is visually striking but the comparison is also highly appropriate,” explained Nick Ratcliffem head Read full story › Source: The Drum...

on Apr 30, 2015

By Jennifer Faull Tesco has ended its 20-year relationship with Initiatve, bringing in WPP’s MediaCom to handle its £90m media buying account. Robin Terrell who was recently appointed chief customer officer said the agency had “impressed with its depth and breadth of insight and perspective.” It comes just months after the agency shifted its advertising account away from Wieden + Kennedy to Publicis’ BBH. “[MediaCom] will work very well with the Tesco team and BBH as we begin to transform the brand and our conversation with customers. We are immensely grateful to Initiative for all the work they have put in to the Tesco brand over Read full story › Source: The Drum...