Posts made in May, 2015

on May 31, 2015

By Seb Joseph Consumer goods business PZ Cussons has tasked Iris to mastermind the growth of its international brands such as Imperial Leather, Original Source and Carex. The hire concludes a competitive four-way pitch that was run by Roth Observatory. Iris assumes oversight of all aspects of strategic brand development, creative execution and marketing across the company’s global personal care and African homecare brands. Tim Perman, group category and brands director at PZ Cussons, said: “We were looking for an agency with the ability to partner with us on our growth agenda in Asia, Africa and Europe and to help us strengthen our key brands. Read full story › Source: The Drum...

on May 31, 2015

By Seb Joseph Bud Light is the first alcohol brand on Snapchat, using the messaging app’s age-gated ads to appear around the content people are sharing around events. It sees the brewer join the likes of Samsung and McDonald’s in buying media to appear in the montages of photos and videos Snapchatters are creating around specific events. Dubbed “Stories”, the feature is being used by Bud Light this weekend in order to push its annual secret Whatever US party, according to Ad Week. Those beer fans lucky enough to attend the event can share their Snapchats around the event’s own sponsored Story on Read full story › Source: The Drum...

on May 31, 2015

By Seb Joseph Apple has acquired German technology business Metaio, which specialises in developing augmented reality applications. The deal was officially disclosed last week when the iPhone maker filed a document with a Munich court. It revealed Apple is now Metaio’s sole shareholder but did not disclose the fee. The augmented reality firm, which was originally spun out from Volkswagen in 2003, has had several previous investors. The company’s augmented reality software is used to overlay graphical enhancements onto products and environments in order to enhance the customer experience. From virtual showrooms to visual manuals for operating complex equipment, augmented reality software is being trialed by Read full story › Source: The Drum...

on May 30, 2015

By Cameron Clarke Emirates has chosen cup final day to confirm that it will be the new sponsor of the FA Cup for the next three years. The airline’s deal will see England’s showpiece domestic cup competiton become known as The Emirates FA Cup from next season. The value has not been disclosed. The FA has been looking for a new sponsor since Budweiser ended its three-year association with the competition last year. Greg Dyke, chairman of The FA. said: “Emirates’ commitment to our sport is evident and securing such an iconic and forward-thinking lead partner for The FA Cup is great news for us, the Read full story › Source: The Drum...

on May 30, 2015

By Staff Writer Google has patented voice search technology which could see your results determined by your accent. According to Quartz, the patent awarded last week would allow for it to assess users’ accents and predict their preferences for restaurants, places, and movies based on the way they speak. ‘Accent-influenced search results’ would offer you results based on the data left by people with similar accents to you, including reviews they have left online. Google gives this example: “If English-language speakers with a French-language accent show a preference for a particular result for the query terms ‘restaurants in Scranton’ than do English-language speakers with a Read full story › Source: The Drum...