Posts made in June, 2015

on Jun 30, 2015

By Gillian West Heineken has invested £4m in an above-the-line push to raise awareness and increase trial of its Old Mout fruit cider brand. Originating from New Zealand Old Mout was launched in the UK last year with the new campaign, created by St Luke’s, hoping to associate the brand with the adventurous Kiwi attitude to life. Head of cider at Heineken, Emma Sherwood-Smith, confirmed “ambitious plans across the cider portfolio,” adding: “This campaign will build on a very successful launch in 2014 with a bigger spend across a wider range of channels.” Old Mout oldmout_jcd_curiosity_48st2.jpg Edit Delete St Read full story › Source: The Drum...

on Jun 30, 2015

By John Glenday Tennis champ Andy Murray has taken part in Outdoor Plus’ #message2london campaign with a message to Londoners stating: “I’m supporting the WWF and sniffer dogs @ Wimbledon to end illegal wildlife trade.” The tweeted missive comes as Murray prepares to take to the court at Wimbledon and is one of a number to be singled out for its billboard treatment by the digital out of home media specialist. Participants from the worlds of food, music, entertainment art and politics are invited to write in 10 words or less to earn a weekly ‘tweet on the street’ spot that will grant exposure to Read full story › Source: The Drum...

on Jun 30, 2015

By Sarah Vizard The roll out means customers will be able to order more than 10,000 items through Amazon’s Prime Now mobile app between the hours of 8am and midnight and have them delivered within the hour. It includes popular items such as games consoles, sports equipment, batteries and coffee. Amazon first launched the service in New York at the end of last year and has since expanded it to five US cities including Dallas and Miami. It comes as retailers up their investment in fulfilment – making it easier for customers to collect items they have ordered online in store. John Lewis already offers free Read full story › Source: Marketing Week...

on Jun 30, 2015

By Noel Young Microsoft is having another go at Google , signing a 10-year deal that will see Microsoft’s Bing replace Google as the search engine on AOL sites from January 1. AOL also will handle display, mobile and video ad sales for all of Microsoft’s properties — including MSN, Xbox and Outlook — in its top markets, including the U.S., U.K., Canada, Brazil, France, Germany, Italy, Spain and Japan. Neither Microsoft and AOL has revealed the terms of the deal, such as how the companies will split ad revenue. The deal between Microsoft and AOL Read full story › Source: The Drum...

on Jun 30, 2015

By Adam Flomenbaum TiVo today released the results from its second annual Binge Viewing Survey. For the purposes of the survey, binge viewing was defined as viewing more than three episodes of a series in a single day. Just two years ago, 53 percent of respondents had negative perceptions of binge viewing – this year, just 30 percent of respondents viewed binge watching unfavorably. More, 92 percent of the 12,548 respondents interviewed reported having binge watched. “Binging is booming – not just during sparse stretches in the TV schedule over the summer or holidays, but year-round – and as programmers such as Netflix, Hulu Read full story › Source: The Drum...