Posts made in June, 2015

on Jun 30, 2015

By Natan Edelsburg Last week Found Remote explored the most pirated TV shows of May 2015 with web analytics company SimilarWeb. Another underreported element of the ever-changing TV industry is which shows are most popular on the biggest OTT platforms. SimilarWeb has once again provided exclusive insights to Found Remote to look at the ten most popular TV shows on Netflix and Hulu from May 2015 (which will be reported on once a month). Here are insights from SimilarWeb: When looking at the Top 10 shows on Hulu, the first thing that you notice is that almost all of them are Read full story › Source: The Drum...

on Jun 30, 2015

By Maisie McCabe William Eccleshare, the chairman and chief executive officer of Clear Channel International, spoke to Maisie McCabe in Cannes last week about the most innovative market for outdoor advertising. Read full story › Source: Campaign...

on Jun 30, 2015

By David Ellison There is literally so much going on in ad blocking that I have had to split this blog in two. This blog provides a background and establishes the battle lines, and the next one provides some possible options and solutions, as well as Apple’s introduction into the mix. Firstly, definitions: it’s a numbers game First we need to define ad blocking – as ‘software in a web browser which prevents ads from loading’. Second, we need to establish that this isn’t something new. The ad blocking threat to advertisers has been around for about five years, with real take up by users Read full story › Source: The Drum...

on Jun 30, 2015

By John Reynolds Across a beer category frothing in creative mediocrity Heineken’s advertising has stood out for some time. It’s no surprise then that it snatched the award for Creative Marketer of the Year at this year’s Cannes Lions International Festival of Creativity. Festival chief executive Philip Thomas highlighted the experimental approach of its recent campaigns, noting it never lost sight of the core essence of its brands, which include Fosters, Strongbow and Kronenbourg. In 2014, for example, the company made a 15-second film based on a tweet, ran an Instagram campaign for Gay Pride month, and trialled a mobile-only campaign for a new beer-tequila Read full story › Source: The Drum...

on Jun 30, 2015

By John McCarthy Morning all, here’s a glimpse at all the media and marketing news you should know today. 1. Kendall Jenner has broken Kanye West and Kim Kardashian’s Instagram record with a five-week old picture of her lying on a carpet with her eyes shut. Billboard notes that the image has mustered 2.48m likes. 2. NBC has dumped Donald Trump as the host of the Apprentice following his comments about Mexican Immigrants, reports USA Today. The studio issued a statement reading: “Due to the recent derogatory statements by Donald Trump regarding immigrants, NBC Universal is ending its business relationship Read full story › Source: The Drum...