By Justin Pearse Mother London has joined the speaker line up at Cannes Comedown, The Drum’s inaugural event reviewing the creative highlights of the Cannes Lions festival. A new annual tradition, Cannes Comedown, in association with Workfront, will feature The Drum team, alongside some of the industry’s leading creative lights, reviewing the best, the worst and the most inspirational things that happened at last week’s festival. One half of Mother London’s exciting new exec creative team, husband and wife Hermeti Balarin and Ana Balarin, will be joining Brave MD Ash Bendelow, Astrid van Essen, MediaMonks MD UK, and Gerry Human, CCO, Ogilvy & Mather to Read full story › Source: The Drum...
Read MoreBy Kate Magee Oasis, the Coca-Cola owned juice brand, has launched a humorous campaign in an attempt to connect with a new generation of consumers. Read full story › Source: Campaign...
Read MoreBy Arif Durrani The Independent has halved its trading loss in its last financial year, attributed by increased revenues generated by its digital operation, and offshoot i, and cost-savings in production. Read full story › Source: Campaign...
Read MoreBy John McCarthy Veteran journalist Peter Oborne is set to return to the Daily Mail with a new political column. Following his resignation from the Telegraph in February after he accused the newspaper of refusing to properly cover HSBC’s tax avoidance for commercial reasons, the award-winning journalist will start a new column at rival publication the Daily Mail. On his decision, Oborne said: “I am thrilled to be going to the Mail. “I have greatly missed writing a political column and I am looking forward to starting once again for the Daily Mail in the autumn.” Oborne was the chief political columnist at the Mail until Read full story › Source: The Drum...
Read MoreBy Tony Connelly United Airlines announced that it will run its first flight using fuel generated from farm waste and oils derived from animal fat this summer. The flight from Los Angeles International Airport to San Francisco will be a significant pillar in the history of aviation as it will mark the first time a domestic airliner operates a passenger flight using an alternative fuel source. The company is also set to announce a $30m investment into a leading biofuel producer, Fulcrum BioEnergy. The move represents the largest ever investment by domestic airline into alternative fuels and will help the company market an eco-friendly image. Here’s Read full story › Source: The Drum...
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