Posts made in June, 2015

on Jun 30, 2015

By Naomi Taylor With over 300 marketing industry speakers making presentations on creativity, technology and ideas, the Cannes Lions festival was certainly the place to be last week. My favourite speaker of the week, however, was Ben Jones of AKQA who shared his philosophy on the subject of innovation. Ben Jones img_2443.jpg Edit Delete Ben Jones, CTO of AKQA, inspiring the Innovation Lions audience to find something you believe in and then ‘go all the way’ to make it Ben opened with an emotionally charged video focusing the audience’s minds to find something you believe in and then go “all the way” Read full story › Source: The Drum...

on Jun 30, 2015

By Jessica Davies Facebook has hired Google’s Andy Mihalop to head up the UK operation of its ad tech operation Atlas – its equivalent to Doubleclick. Mihalop, who was Google’s head of biddable media, and second in command for DoubleClick in the UK, is understood to be on gardening leave for the next couple of months. His remit once he takes up his new role in September will include scaling Atlas operations in the UK as well as helping develop the product itself, with Facebook understood to be harbouring an ambitious road map as it looks to compete head to head with Google for advertising Read full story › Source: The Drum...

on Jun 30, 2015

By Jennifer Faull Morrisons has achieved the largest sales increase among the ‘big four’ retailers for the second month in a row While Tesco, Sainsbury’s and Asda all saw sales fall – a 1.3 per cent drop at Tesco and Sainsbury’s and 3.5 per cent at Asda – Morrisons increased its sales by 0.6 per cent, which was supported by an increase in online shopping. Furthermore, the retailer has increased its market share to 11.0 per cent, up 0.1 percentage points compared with a year ago. Commenting on the latest grocery share figures from Kantar Worldpanel, which covered the 12 weeks ending 21 June, Fraser Read full story › Source: The Drum...

on Jun 30, 2015

By Natalie Mortimer Mars Foods is experimenting with ideas around how programmatic and e-commerce channels can work together as it looks to reach mass audiences using individualised messages. Although the FMCG giant, which counts brands including Uncle Ben’s, Snickers and M&M’s among its portfolio, hasn’t any firm plans in the space, it is watching developments in digital advertising and shopping behaviours with interest, according to Mars’ global chief marketing officer (CMO) Bruce McColl. “The big change that’s happening now is the way people are shopping and when you think about tailoring, or starting to merge how you communicate with how people buy, then programmatic and Read full story › Source: The Drum...

on Jun 30, 2015

By Staff “When we look at the world, we don’t look at how it is today, but instead, we dream of how it ought to be tomorrow,” said SY Lau, the president of Tencent’s Online Media Group, as he accepted the Media Person of the Year award at Cannes. Read full story › Source: Campaign...