Posts made in July, 2015

on Jul 31, 2015

By Seb Joseph The FMCG business is on a mission to do more for less with it’s marketing that has seen it look to weed out non-working costs from its mix. These cuts have not been so apparent because most of them have been achieved by funnelling budgets from one channel to another. One area that has had an instant impact on P&G’s bottom line is it’s decision to trim the number of agencies it works with across the board, In Brazil, the cull delivered a 50 per cent in spending, whereas in the US spend on its hair care brands was down 20 per Read full story › Source: The Drum...

on Jul 31, 2015

By John Glenday The Internet Advertising Bureau has recruited comedian, actor and TV personality Jack Whitehall to close its annual Engage conference on 15 October at London’s Barbican. Higher Ground will see the comedian convene a fireside chat with IAB chairman, Richard Eyre, who will be joined on stage by James McClure, Airbnb; Kathy Savitt, Yahoo; Leo Johnson, PwC; Nicholas Lovell, Author; Dr Paul Marsden, Psychologist and Scott Ferber, Videology. Outlining the theme of the event the IAB stated: “It’s time to raise our game. Today’s consumers have never enjoyed greater convenience and choice. They are tech-savvy and entitled; no longer satisfied by remote brands Read full story › Source: The Drum...

on Jul 31, 2015

By John Glenday Facebook has begun to realise its promise of universal web coverage with the roll-out of its first solar-powered internet drone, a stealth bomber-like aircraft designed to allow people in remote areas to log-on. With a wing span equivalent to a Boeing 737 the V-shaped craft will be put through trials in the US later this year before being flown to remote corners of the globe to begin its work, flying at an altitude of between 60,000 and 90,000ft to ensure it stays above weather systems. Facebook’s vice-president of engineering commented: “Our mission is to connect everybody in the world. This is going Read full story › Source: The Drum...

on Jul 31, 2015

By Stephen Lepitak Chime has reached an agreement that will see Providence and WPP acquire it outright following a unanimous vote by its independent directors to accept the £374m deal. The deal, talks over which were reported yesterday, will see shareholders become entitled to 265 pence for each share of Chime, as well as an interim dividend of £2.53 per share based on the closing share price of 29 July. Lord Davies of Abersoch, chairman of Chime, said: “Chime has achieved great success to date in building a leading position in the global sports marketing and communications industry, which is reflected in the Read full story › Source: The Drum...

on Jul 30, 2015

By Sarah Vizard The move is part of the CAP’s commitment to increase the advice and training support its offers brands in order to cut down on complaints. It is already developing its second course on “misleading” advertising which will likely consists of three modules in total. Last year the Advertising Standards Authority received 187 complaints about 140 ads in the alcohol sector. Of those, 27 had to be changed or withdrawn. Already this year, 38 alcohol ads have been complained about with two being banned and another six cases where ads had to be amended. CAP admits the number of complaints is relatively low but Read full story › Source: Marketing Week...