Posts made in July, 2015

on Jul 30, 2015

By Natalie Mortimer Here has designed the packaging and identity for new artisanal gin brand Thomas Dakin. The design agency was briefed to develop the brand in a way that leveraged the 250-year distilling heritage of Thomas Dakin, the 18th century pioneer of high quality, premium gin. Here’s task was to convey the masculine, straight-talking nature of Dakin, contrasted with “the pretentious connotations of much Southern-oriented gin drinking” while elevating the making processes and botanicals used. The agency observed that there are no predominantly red gin labels, and noticed a parallel with redness throughout the project: the red cole (one of the Read full story › Source: The Drum...

on Jul 30, 2015

By Minda Smiley Energy company NRG has rolled out a thought-provoking spot that encourages people to take a second and actually think about where their power comes from. In the spot, hidden cameras film people at an airport who are looking to charge their cell phones. A charging station gives people three different options for how they want to charge their devices – through fossil fuels, wind, or solar power. Created by Droga5, the goal of the short film is to get Americans to consciously think about how the daily choices have a real impact on our planet. Sicily Dickenson, chief marketing officer at NRG, said: Read full story › Source: The Drum...

on Jul 30, 2015

By Stephen Lepitak In response to O2’s recent advertising faux pas where it was forced to pull a promotion north of the UK border promoting England’s Rugby World Cup campaign, Caledonia Best has issued its own cheeky response. As a result, the official beer of Scottish rugby has placed ads around Edinburgh that read: “Ono, You didn’t just put up an England poster, did you?” JP Murphy, head of brand marketing at Tennent’s, said: “Caledonia Best has enjoyed strong connections with Scottish Rugby for the last couple of years so we were more than happy to take these spots after they became available. Read full story › Source: The Drum...

on Jul 30, 2015

By Ronan Shields Facebook unveiled its latest financial results yesterday (29 July) with record quarterly revenues topping $4bn, and mobile now accounting for over 76 per cent of revenues. During its earnings call, it also hinted at what marketers can expect from the social network including potential new ad products for Instagram, Messenger and WhatsApp, plus changes to how these units are bought. In Q2 Facebook’s average price per ad increased 220 per cent, while total ad impressions declined 55 per cent, this was primarily due to the redesign of its ad format offering, with the redesign of its right-hand column Read full story › Source: The Drum...

on Jul 30, 2015

By Minda Smiley Adidas has rolled out the fall and winter installments of its ‘Superstar’ campaign featuring Pharrell to promote its ‘Originals’ line. The one-minute spot, called ‘Audience of One,’ features up-and-coming talents from all over the world including Japanese designer Yoon and Mexican illustrator Smithe. It continues with the theme of what it means to be a superstar in today’s culture. Pharrell, who stars in the latest spot and helped kicked off the campaign earlier this year, partnered with agency Johannes Leonardo to find five young artists from each of the brand’s key markets to be featured in the film. To help the Read full story › Source: The Drum...