Posts made in July, 2015

on Jul 30, 2015

By Tony Connelly The Apprentice star Stuart Baggs has been found dead in his home on the Isle of Man. The 27 year-old businessman was found in his home on Central Promenade in Douglas at 9am this morning. The police confirmed the news in a statement which read: “Police can now confirm that the man is Stuart Mark Alden Baggs, 27 years of age. “Police confirm that at this time there is nothing obvious to indicate the cause of his untimely death and enquiries will continue. “The police request that consideration is given to the privacy of the family and friends at this difficult time.” <p Read full story › Source: The Drum...

on Jul 30, 2015

By Thomas Hobbs The travel company – which serves as a loyalty-based, global currency for brands including the British Airways Executive Club, Flybe and Iberia Plus – has launched a microsite (www.domorewithavios.com) to allow customers to send display “nudge” messages to their loved ones. The site, powered by DoubleClick’s eco marketing tool, will subsequently publish the personalised messages in banner spaces online after they’ve been vetted to ensure they are not offensive. Examples include two brothers, Tyler and Jake, who used the tool to create an ad asking their dad to use his Avios points to take them to the zoo. Avios has Read full story › Source: Marketing Week...

on Jul 30, 2015

By Tony Connelly The unprovoked killing of animals has dominated the headlines this week after a US hunter killed a protected lion in Zimbabwe and now a new ad campaign is trying to raise the same awareness for whale hunting. As reported by Adweek, Sea Shepherd, the direct action marine conservation society, has released a new video ad featuring Australian actor David Field enacting a whale killing with himself playing the whale. The intestinally gruesome video features Field running on the sport as he mimics a fleeing whale before being shot in the back, choking and coughing up blood. The ad aims to draw attention Read full story › Source: The Drum...

on Jul 30, 2015

By Tony Connelly Linkedin has launched its Bring In Your Parents Day campaign to raise awareness and increase engagement with its user base of over 300 million. The initiative offers parents the opportunity to gain an insight into their son or daughter’s working life for a day and was created after research revealed that one in three parents had no idea what their child did for a living. The global B2C campaign has resulted in 55,000 parents visiting their spouse’s offices and features dedicated PR, content and social media elements that will run from now until November. Global market-leader in senior mobile phone development, Doro, is Read full story › Source: The Drum...

on Jul 30, 2015

By Sarah Vizard An eMarketer released earlier this week forecast that Instagram’s mobile ad revenue will hit $595m this year and will more than quadruple over the next two years to reach $2.81bn in 2017. That would make its mobile display ad business bigger than both Twitter and Google in the US. That growth is driven not only by Instagram opening up its platform to all brands through a planned self-service platform but also by there is growing interest from marketers. They are attracted by Instagram’s reach – it has more than 300 million users worldwide and 14 million in the UK Read full story › Source: Marketing Week...