Posts made in July, 2015

on Jul 30, 2015

By Scott McLean There is not a senior marketer who I have spoken with recently who is not feeling the pressure of providing ROI metrics that withstand commercial scrutiny. The consistent message is that existing ROI calculations around brand perception, audience reach and so on are appreciated as essential but are less likely to carry weight when it comes to budget analysis. As a result, there can be no complacency when it comes to improving our ability to measure the commercial ROI of marketing activities and getting closer to the must-have metric of attribution to sale. And this is especially the case in the Read full story › Source: The Drum...

on Jul 30, 2015

By Natalie Mortimer Droga5 has poached Grey London’s group managing director Bill Scott to serve as its London office’s chief executive. Prior to his role at Grey London, which he joined in 2013, Scott spent 13 years at BBH where he was managing partner and client services director. Commenting on Scott’s appointment, David Droga, creative chairman and founder of Droga5, said: “Bill is everything we were looking for in a chief executive and more. A natural leader, blessed with the humility, class and inspiring ambitions that make him the perfect fit for this company.” Scott will join Droga5 in October. Read full story › Source: The Drum...

on Jul 30, 2015

By Michael Feeley The British Interactive Media Association (BIMA) is to launch a North West branch in Liverpool this autumn, reflecting the rapid growth of the digital sector in the region. Bridget Beale, managing director at BIMA, said: “We’re really glad that such an exciting city will now have its own BIMA regional group. We’re looking forward to seeing how BIMA Liverpool can help to augment and promote the innovative work which is already being done here.” BIMA represents and supports the British digital industry, sharing knowledge and best practice and encouraging the future generation of digital industry leaders. Three existing regional BIMA branches in Read full story › Source: The Drum...

on Jul 30, 2015

By Direct Marketing News PRC okays $1.19 billion in additional surcharge to mailers. The 4.3% topper on postal rates is expected to endure an additional eight months. Read full story › Source: DM News...

on Jul 30, 2015

By Tony Connelly Three Chechen girls are under investigation after scamming ISIS recruiters over social media by convincing them to send money on the pretence that they would use it to travel to Syria. The girls from Chechnya, a Russian republic in southeastern Europe, reportedly convinced the ISIS members to send them $3,300 before being caught by a Chechen police E unit specializing in monitoring online activities for evidence of crimes. LifeNews пообщался с чеченкой, выманивавшей у боевиков #ИГИЛ деньги на “переезд” в Сирию http://t.co/WldaHLcLtW pic.twitter.com/lqHDBuvH4t — LIFENEWS (@lifenews_ru) July 28, 2015 Russia’s predominantly Muslim Chechen Republic is Read full story › Source: The Drum...