Posts made in July, 2015

on Jul 30, 2015

By Minda Smiley The National Association of Realtors (NAR), which represents both the residential and commercial real estate industries, has named Boston-based Arnold as its agency of record after a competitive review involving 18 agencies. Havas’s Arnold has been primarily tasked with helping NAR revamp the role of the realtor. Since many young people turn to the internet instead of a realtor when it comes to finding a home, Arnold’s goal will be to educate millennials on what exactly a realtor does and why they are valuable for the home buying process. It will also be responsible for marketing efforts spanning across strategy, creative, digital, Read full story › Source: The Drum...

on Jul 30, 2015

By Tony Connelly Uber drivers in Mexico City have been attacked during protests as the revolt against the mobile taxi app continues to heat up. Crowds of protesters attacked Uber driver’s cars outside Mexico City’s airport, hitting the cars with stones and bats as well as throwing flour and eggs through open windows. The violence culminated as licensed taxi drivers demanded a complete halt on the app-based ride service in the capital. Uber released a statement condemning the attacks saying that they were “a very grave attack on everyone’s freedom and right to make a living in a dignified manner.” It continued: “Incidents like this are Read full story › Source: The Drum...

on Jul 30, 2015

By Rebecca Stewart Model and actress Cara Delevingne takes our brand of the day crown. Delevinge hit the headlines earlier this week following an awkward promo interview on Good Day Sacramento for her new movie The Paper Towns. The star was told that “she seemed irritated” by the program’s presenters after she gave a series of sarcastic answers during her slot on the morning talk show, to which she replied “no, I think it’s just you” before cutting the Q&A short. Co-host Mark S. Allen commented: “You make $5m for six weeks’ worth of work, you can pretend to talk to Good Day Sacramento with some Read full story › Source: The Drum...

on Jul 30, 2015

By Jennifer Faull A campaign for the MicroLoan Foundation – a charity that enables women in Malawi and Zambia to work their way out of poverty – has offered small businesses ad space in premium London as part of a new campaign. Exterion and Total Media donated 200 sites in the London Underground to the charity, but rather than using it to advertise themselves, MicroLoan Foundation offered up the space to female entrepreneurs and woman led start-ups in the UK. A total of 82 companies, ranging from osteopaths to burger bars, gave a donation in exchange for the space, helping the MicroLoan to so far Read full story › Source: The Drum...

on Jul 30, 2015

By Jennifer Faull Research on what has been dubbed the ‘grey pound’ has frequently surfaced over the years, yet it remains that just one in five marketers (22 per cent) are targeting the over-55 online shopper. Despite the group set to make up a third of the population and two-thirds of retail activity by 2025, it is a massive market that is being neglected as marketers focus attention, and budget, on platforms such as Instagram, Facebook and Twitter. However, few over-55s are influenced here and are more likely to be influenced reading blogs, shopper feedback, news articles and Google reviews, accoring to research from Read full story › Source: The Drum...