Posts made in July, 2015

on Jul 30, 2015

By Alison Millington Eat has appointed a new agency in Fold7 to develop and execute a “new creative strategy” for the brand, which offers a changing daily food-to-go menu that focuses on hot food. The move comes as Eat looks to expand beyond its urban base in cities such as London with a goal of opening at least 30 stores per year. Brand director Sarah Doyle told Marketing Week: “To go from 100 to 200 stores over the course of the next three years we need to have a single-minded view of what the brand is about. There are loads of things we do Read full story › Source: Marketing Week...

on Jul 30, 2015

By Rebecca Stewart Welcome all. Too busy to catch up on today’s latest media and marketing news? Don’t worry, we’ve done it for you. WPP is apparently set to purchase Chime Communications, Facebook has announced its earnings and KFC has unveiled a ‘Memories Bucket’. Scroll down to see today’s top headlines. [View the story “Here’s what you need to know…” on Storify] Read full story › Source: The Drum...

on Jul 30, 2015

By Tony Connelly Jeremy Clarkson and co have agreed a deal with Amazon to create a new automotive series on its streaming service. The former Top Gear hosts Jeremy Clarkson, Richard Hammond and James May will produce a new unscripted TV series about cars that will launch exclusively on Amazon Prime in 2016. The show will be produced by the trio’s long time executive producer Andy Wilman who joined the trio to create their own production company called W. Chump & Sons Limited after Clarkson parted ways with the BBC in March. We’ve got a brand new ride. #OnlyOnAmazonPrime <a target=_blank Read full story › Source: The Drum...

on Jul 30, 2015

By Tom Fishburne Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Read full story › Source: Marketing Week...

on Jul 30, 2015

By John Glenday The birds are back angrier than ever for the launch of the sequel to Rovio’s bird-brained mobile smash Angry Birds, due for a worldwide launch soon. Angry Birds 2 features a nest-full of all new feathered creations with a battery of all-new missiles, beaks and spells ready to be fired at a world of tottering towers populated by precarious pics. The slingshot format remains true to the mechanics of the original hit whilst being spruced up with slick new visuals and gameplay tweaks, such as a Destruct-O-Meter, an aviary worth of new birds and explosive spells such as blizzards, magic ducks and Read full story › Source: The Drum...