By John Glenday The birds are back angrier than ever for the launch of the sequel to Rovio’s bird-brained mobile smash Angry Birds, due for a worldwide launch soon. Angry Birds 2 features a nest-full of all new feathered creations with a battery of all-new missiles, beaks and spells ready to be fired at a world of tottering towers populated by precarious pics. The slingshot format remains true to the mechanics of the original hit whilst being spruced up with slick new visuals and gameplay tweaks, such as a Destruct-O-Meter, an aviary worth of new birds and explosive spells such as blizzards, magic ducks and Read full story › Source: The Drum...
Read MoreBy John Glenday The government has launched a fresh clampdown on the internet pornography industry by handing an ultimatum to websites to stop allowing children access or face being shutdown. Campaigners have voiced concern at the ease with which children can access X-rated material on free to view porn websites, none of which has effective safeguards in place to prevent under 18s from viewing. The loophole means explicit content is feely available to anyone with an internet connection with the ten most popular adult sites in the UK now accounting for half of all web traffic. Prime minister David Cameron threatened to introduce new laws enforcing Read full story › Source: The Drum...
Read MoreBy Tony Connelly British marketing group Chime Communications has received a £350m takeover bid from Providence Equity Partners and rival WPP. The company, which has Lord Coe as a director, confirmed the joint bid approach on Wednesday night. The bid consists of 365p per share, plus an interim dividend for the current year of 2.53p per share. Chime’s board has recommended an offer for the company to be made to the London Stock Exchange today. The London-based company, which was founded by Margaret Thatcher’s former PR guru Lord Bell, confirmed that an “independent committee of the board of Chime has been convened who are engaged in Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer The South Korean companied bet big to promote the new handset off the back of a 2014 that saw Apple dominate the high end of the smartphone market and startups such as Chinese company Xiaomi create Android phones with comparative performance but at half the price. For the Galaxy S6 launch Samsung took a humorous, tongue-in-cheek approach to its marketing and drafted in James Cordon in the UK to push the handset’s design and quality but in an entertaining way. But its markrting gamble on its new flagship phone isn’t paying off as well as the company had hoped. Samsung Read full story › Source: The Drum...
Read MoreBy Seb Joseph The chief executive of the world’s largest alcohol business Ivan Menzes claimed “stronger volume growth will deliver an improved top line performance” in the 12 months to June. Organic revenue was flat last year as demand for its luxury brands helped shore up slow growth. However, moves to bring its marketing and sales closer together are set to spread that uplift across its wider portfolio – or so it hopes. “Traditionally, our marketing was focused on strengthening loyalty amongst our consumer base,” said Menzes. “But consumer habits have changed and consumers have more choice. Now we use great marketing Read full story › Source: The Drum...
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