Posts made in July, 2015

on Jul 30, 2015

By Sarah Vizard Speaking on an earnings call last night (30 July) following Facebook’s second quarter revenues, Zuckerberg said the company will run the “a similar playbook” to how it built a business out of Facebook. While he said the company was under pressure to “just put banner ads and inorganic content into the experience”, Facebook decided that an “organic interaction” would be better long term. That involved allowing companies to build free pages on the site and offering analytics on how use of those pages boosted their businesses before offering ads. It will be a similar strategy with its messaging services, with Facebook Read full story › Source: Marketing Week...

on Jul 30, 2015

By Direct Marketing News Eighty-three percent of retailers sent general holiday or winter-themed campaigns last year, making it 2014’s most popular theme. Read full story › Source: DM News...

on Jul 30, 2015

By Jon Busby The CEO of Starbucks has credited the chain’s recent growth to a change to a strategy of investing in digital technology, rather than digital ads, allowing them to dodge a change in consumer behaviour that has left many other retail companies out in the cold. Starbucks – what makes its coffee taste sweeter? The ‘secret sauce’ behind the Starbucks strategy isn’t the loyalty plan itself but the services and technology that exist around it. Earning free drinks is nothing new, but enabling instant payment, being able to pre-order your drinks for pickup and partner with third party partner Read full story › Source: The Drum...

on Jul 30, 2015

By Tony Connelly Facebook has reported its financial results for the second quarter of the year boasting steady growth in both revenue and users. The company exceeded Wall Street expectations, reporting an operating profit margin of 55 per cent. The news follows on from what has been a strong year so far with a stock increase of 24.3 per cent, valuing the company at $276.4 billion. Overall profit fell 9 per cent however as a result of sharp increases in spending for mobile revenue and future growth. The social media giant is planning to increase investment from 55 to 60 per cent compared to the Read full story › Source: The Drum...

on Jul 30, 2015

By Natalie Mortimer Creative agency Sunshine has poached Grey London’s global creative director Hollie Newton for its first executive creative director role. Newton, who will report to Al MacCuish, founder and chief creative officer at Sunshine when she starts in early September, called Sunshine “by far the most exciting creative agency right now”. Having led and won the worldwide Volvo Cars pitch, Newton led a creative turnaround for the agency’s Swedish business including the two-times Cannes Grand Prix winning Volvo ‘LifePaint’ project. Newton joined Grey in September 2013 as global creative director, after a four year spell at Wieden + Kennedy London. She Read full story › Source: The Drum...