Posts made in July, 2015

on Jul 31, 2015

By Rebecca Stewart Welcome all. Too busy to catch up on today’s latest media and marketing news? Don’t worry, we’ve done it for you. Apple TV is landing soon, WPP has bought Chime and Facebook is ready to launch its new internet drone. Scroll down to see today’s top headlines. [View the story “Here’s what you need to know…” on Storify] Read full story › Source: The Drum...

on Jul 31, 2015

By Natalie Mortimer Penguin is offering passengers on the London Underground the opportunity to read extracts of new books, ideas and author interviews this summer as part of the publisher’s 80th anniversary celebrations. In collaboration with Transport for London (TfL) and Virgin Media’s Wifi service, Penguin has created a dedicated mobile-first site called Summer of Penguin where passengers will be offered a daily choice of stories from the publisher to read or listen to during their journey. The digital experience has been illustrated by graphic designer Rob Lowe. Hannah Telfer, group director, consumer and digital development at Penguin Random House UK said the Read full story › Source: The Drum...

on Jul 31, 2015

By Ronan Shields Viber plans to ramp up its share of the US messaging app market, plus increase engagement with its existing global user base with the appointment of Scott Nelson as its first head of North America, plus four separate agencies to bolster the brand’s presence there. Nelson joins the messaging app service, which claims 600 million global users, to lead marketing efforts there, and has selected media agency Essence, creative shop Droga5, and Laundry Service to leads its social media efforts, plus Alison+Partners for PR. To kick-off marketing efforts there, the combined outfits will establish a US marketing hub, followed by a six-month Read full story › Source: The Drum...

on Jul 31, 2015

By Alison Millington The London 2012 Paralympics drew attention to disability sport across the nation and around the world, particularly when Channel 4 took the title of broadcaster of the tournament. In the year that followed, the Paralympic events at the Sainsbury’s Anniversary Games, an annual track and field event held in London, attracted 60,000 spectators, a number that dropped to 20,000 this year. This is despite the fact that the event attracted major athletes from around the world and was broadcast on Channel 4 and BBC, suggesting that not enough is being done to promote such events. Paralympians David Weir and Hannah Cockroft suggested Read full story › Source: Marketing Week...

on Jul 31, 2015

By Tony Connelly Nivea has partnered with Liverpool FC in its latest advertising campaign for its new moisturising cream designed especially for men. The new ad continues the partnership between the two which was announced in February and features top Liverpool players Philippe Coutinho, Adam Lallana and Martin Skrtel. The 30 second ad, created by FCB Inferno, was filmed on location in Liverpool and is shot through the perspective of midfielder Lallana in a typical day for the Premier League star. Lallana said: “It was really good fun shooting the NIVEA MEN advert and the team have been keen to get involved since the first advert. “However, Read full story › Source: The Drum...