Posts made in July, 2015

on Jul 31, 2015

By Natalie Mortimer Coca-Cola has unveiled the designs for its Diet Coke/ JW Anderson collaboration, which were inspired by the designer’s autumn/winter 2015 collection. Launched at an event in London last night (30 July) the collection includes two limited edition aluminium bottles in red and blue and pink and grey, which echo Anderson’s ‘Vesuvio’ graphic. The bottles feature an imaginary Italian postcard scene incorporating pixelated shapes. Hyper-realistic photography gives a three dimensional effect mimicking Anderson’s signature knitwear. The collection also features two t-shirts, a tote bag and premium notebook. Commenting on the designs Anderson said: “I’m constantly looking for new challenges and Read full story › Source: The Drum...

on Jul 31, 2015

By Rebecca Stewart This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below. Procter & Gamble Procter & Gamble has announced that David Taylor will succeed president and chief executive A.G. Lafley from November. Lafley will step down to become executive chairman and will lead the board of directors of Procter & Gamble going forward. Bloomberg Bloomberg Media has hired Haymarket’s Arif Durrani as commercial editor for its Europe, Middle East and Africa regions to ramp up its branded content efforts. He joins the publisher’s commercial team and is tasked with Read full story › Source: The Drum...

on Jul 31, 2015

By Jennifer Faull The initiative from 7thingsmedia was aimed at matching tech start-ups to brands and saw emerging companies like Grabble and Viewsy pitch their ideas to a panel of experts including representatives from Facebook and digital entrepreneur Mark Pearson. At the time of its launch, 7thingsmedia founder Chris Bishop, described it as ‘Dragons Den meets Mad Men’, and would give its clients “the opportunity to work alongside companies built to proliferate brand, data, distribution, innovation and technology.” Brands involved included Charlotte Tilbury, James Villa Holidays,Grazia, Ultimo, Kurt Geiger and Konga.com. The series of short films shows the pitching sessions and at the end of each, Read full story › Source: The Drum...

on Jul 31, 2015

By John Glenday Hotel giant Marriott has teamed up with the National Basketball Association (NBA) to give fans the opportunity to travel the world for tournaments across five continents. The tie-up will see Marriott made the official hotelier for events including NBA Global Games 2015-16, NBA Africa Game 2015, and NBA Canada Series 2015 as well as separate NBA events in Brazil, Canada, China, Italy, Mexico, Spain, and here in the UK. Fans will be offered accommodation in the group’s family of 19 brands including The Ritz-Carlton, JW Marriott, Renaissance Hotels, Marriott Hotels, Protea Hotels and AC Hotels where Elite members of its Rewards programme Read full story › Source: The Drum...

on Jul 31, 2015

By Michael Feeley During award season it can be tricky to decide which awards, if any, you want to submit entries for. Some growing agencies agonise over whether their work is good enough to compete with the most renowned agencies in the UK. For small independent agencies especially, this can be the topic of many passionate conversations during team meetings. Unfortunately, the outcome of many of these meetings is a decision to bow out without trying. After all, it’s easier to not enter than to go through the hassle and embarrassment of entering and not even getting shortlisted, isn’t it? And even if you Read full story › Source: The Drum...