Posts made in July, 2015

on Jul 31, 2015

By Tony Connelly Global airline alliance SkyTeam has announced that XXS Amsterdam will be its second creative partner for its global communications. The appointment will see the agency work with SkyTeam and its global lead agency BETC Paris to offer a range of communication services to the alliance. XXS Amsterdam, whose other clients include Schweppes, HEMA and Healthy People, came out on top after a four-way pitch with three other leading Amsterdam agencies. The aim was to connect SkyTeam with travellers and make SkyTeam communications engaging and relevant to both travellers and employees of member airlines. Director of brand and communications at SkyTeam, Read full story › Source: The Drum...

on Jul 31, 2015

By John Glenday Google Trekker, the shoulder mounted camera used to record scenes from remote off-road locales, has finally made it to Mongolia to record the annual Naadam Festival. To achieve the feat intrepid trekker Ariantuul faced the arduous task of clambering up the 1,600m tall Khar Zurkh Uul mountain with 18kg of equipment strapped to her back. Thanks to her doggedness Street View now has a record of the hilltop horsemanship festival which features a mix of archery, wrestling and racing, a sporting mix that was granted UNESCO Intangible World Heritage status in 2010. Alex Starns, head of Google’s Asia Pacific Street View operation, said: Read full story › Source: The Drum...

on Jul 31, 2015

By Jennifer Faull The deal with Sky Media has sought to raise the profile of the brand’s fragrances, ‘Euphoria’ and ‘Eternity NOW’. Targeting women between the ages of 25 and 44, the idents will be broadcast throughout all US drama on Sky Living during key shows such as Grey’s Anatomy, Madam Secretary and Elementary. It will run until July 2016 and also be activated across Sky’s online platform, Sky Go and Sky On Demand. Calvin Klein Fragrances is owned by French beauty company Coty. The activity coincides as the fashion division of the company – owned by PHV – rolled out a global campaign which has Read full story › Source: The Drum...

on Jul 31, 2015

By John Glenday A clutch of stars have joined a host of footballers to star in a YouTube campaign backed by the FA encouraging women to check their breasts regularly for signs of cancer. Footballers Wayne Rooney, Theo Walcott, Gary Cahill, Lianne Sanderson, Karen Carney and Laura Bassett star in the piece alongside cameo’s by Geri Halliwell, football legend Sir Geoff Hurst, Frank Skinner, Mathew Horne, Vanessa Feltz and Kimberly Wyatt. The 90 second film shows participants passing a ball to each other whilst instilling the message ‘Know ‘em. Check ‘em. Love your breasts and #PassItOn’ to viewers. Rooney said: “It was great fun for me Read full story › Source: The Drum...

on Jul 31, 2015

By Natalie Mortimer Budweiser’s attempts to turn around the fizzling popularity of Bud and Bud Light have failed to pay off after parent company Anheuser-Busch Inbev said yesterday (30 July) sales of its two top beers have continued to fall in the US in the second quarter. Despite ramping up its marketing to clamber back market share in the sector, which is increasingly being dominated by the craft beer trend, Budweiser was unable to return to its position as the king of beer. It’s largest market, the US, saw sales of Budweiser fall 2.2 per cent to retailers, while Bud Light’s performance was similarly disappointing. “We Read full story › Source: The Drum...