Posts made in July, 2015

on Jul 31, 2015

By John Glenday Fans of JK Rowling’s Harry Potter series have reacted with anger after having their hopes raised for further books in the series by a misleading #NewHarryPotterBooks, hashtag began trending on Twitter. It soon became apparent that the tag was not all that it seemed however, with the alert having been written by Comedy Central chat show At Midnight and not a surprise announcement by the author. The comedy sketch saw comedians imagine fictitious future novel titles for the series, sowing confusion amongst those not familiar with the show. Reactions from fans ranged from rage to sadness and bemusement as the subsequent fuss set Read full story › Source: The Drum...

on Jul 31, 2015

By Tony Connelly Silicon Valley will be concerned to hear that the Federal Communications Commission (FCC) is considering regulating online video services, like it does with cable companies. The FCC is expected to vote on the proposal in October in a move that would bring streaming video firms such as Amazon, Apple and Google under the same regulations as cable and satellite TV firms. According to FCC chairman Tom Wheeler, the changes are designed to help online video providers become stronger competitors to cable and satellite firms by making it easier to obtain valuable TV programming for the Web. The plan would only apply to streaming Read full story › Source: The Drum...

on Jul 31, 2015

By Direct Marketing News Earthlings are willing to share their data to enhance their customer experiences. Read full story › Source: DM News...

on Jul 31, 2015

By Thomas Hobbs The overall index score fell to 4 points this month having reached a score of 7 in June; the latter, a level not seen for at least 10 years. In July, expectations for the general economy fell five percentage points to -1 compared to the previous month. And people’s economic fears are even more significant when calculated on a year-by-year basis, with the -1 score ten points lower than in July 2014. And although the major purchase index – which calculates the likelihood of consumer propensity to spend big on products such as electronic equipment or furniture – score of 11 is Read full story › Source: Marketing Week...

on Jul 31, 2015

By Jennifer Faull A 90-second film has launched today (31 July) encouraging people to check their breasts regularly. It shows footballers, celebrities and members of the public passing a football to each other and encouraging viewers to ‘Know ‘em. Check ‘em. Love your breasts and #PassItOn’. The two-year partnership between the FA and cancer charity began last September and has pledged to raise £500,000 and make the nation aware of the signs and symptoms of breast cancer. Samia al Qadhi, chief executive at Breast Cancer Care, said: “Every 10 minutes someone is diagnosed with Read full story › Source: The Drum...