Posts made in July, 2015

on Jul 31, 2015

By Barry Dudley Sir Martin Sorrell, as we all know, likes to expand into new and growth territories: Asia-Pacific of course, but also India, South America, southern Africa, the old Communist bloc countries of Eastern Europe and Turkey. But I wonder what Sir Martin will be thinking about Iran. I suspect he and other ambitious figures in the marcomms industry have done recently. The historic nuclear deal brokered between the Islamic Republic and leading western nations earlier this month, and with it a likely lifting of sanctions and opening-up of this vast country of 80 million people, makes possible things that just weeks ago seemed Read full story › Source: The Drum...

on Jul 31, 2015

By Secret Marketer While I have a good relationship with my fellow colleagues, and on the whole they get the benefit of marketing, whenever it comes to a new campaign or the annual budget planning exercise, they seem to forget all the good work my team have delivered over the preceding 12 months. Interestingly, I think part of this is because as an industry we do ourselves few favours. I have long-standing beef that our trade body has done little to establish the credentials of our profession among the finance and commercial directors at the same table; plus the fact that our professional qualifications Read full story › Source: Marketing Week...

on Jul 31, 2015

By Natalie Mortimer Welcome to Take 5 where The Drum, along with jones knowles ritchie (JKR) Singapore strategy director Katie Ewer, take a bi-weekly look at some of the design industry’s best imagined packaging design where you, the reader, are in control. Every other Friday we’ll pick a theme and ask you to submit the design you feel deserves a top spot. You’ll have one week to get your entries in, the votes will be counted and the best of lot will be published the following Friday. (Make sure you scroll down to find out the next topic winging its way). But back Read full story › Source: The Drum...

on Jul 31, 2015

By Natalie Mortimer Playing an integral role in shifting perceptions of the brand is Lush’s approach to design, which is headed up by Andy Russell, who told The Drum that while the brand hasn’t historically been known for its “exemplary” design, using it to inform strategy and drive Lush forward with its maturity ambitions has proved to be crucial. “Design and strategy always go hand in hand,” he said. “[Lush] has not always been known for its exemplary design which I hope I have been changing and bringing it up to date and more contemporary…Design played a massive part in how we started to Read full story › Source: The Drum...

on Jul 31, 2015

By Natalie Mortimer PR and communications agency Bell Pottinger is to launch aN offering to meet the growing demand for quality design including corporate brochures, look books and all forms of marketing collateral. The offering, set to do more than £0.5m of design work in its first year of trading, has evolved from the Bell Pottinger in-house design team and has already won clients including New West End Group, Interswitch, Volvo and Planet Retail amongst others. Headed by Kerrie Palmer, the team of eight designers will complement the current Bell Pottinger Digital team, executing both online and offline design in an integrated offer. James Henderson, Read full story › Source: The Drum...