Posts made in August, 2015

on Aug 31, 2015

By Jennifer Faull The TV campaign runs for two months from 1 September and focuses on a family’s need to change cars. The ad follows the imminent arrival of a new baby, as shown through the eyes of a young boy helping his Dad prepare to sell their car. The creative aims to show the ease of selling a car through Auto Trader as well as the range of cars available. Naomi Hahn, director of audience and brand at Auto Trader, explained: “It’s really important for us to continue to grow our audience and that’s all about increasing our relevancy to consumers. We help throughout Read full story › Source: The Drum...

on Aug 31, 2015

By Jennifer Faull Spend on connected TV – a television device connected to the Internet including smart TVs and OTT boxes such as Amazon Fire or Apple TV – is set to increase, as almost half of current connected advertisers plan to allocate more funds to the medium in the coming year. The findings came from an the Association of National Advertisers (ANA) survey of 215 client-side marketers with an average 15 years’ experience, of which 51 percent were at director level and above and 49 percent are manager level and below. Currently, around half of all US homes (56 percent) have a connected TV Read full story › Source: The Drum...

on Aug 31, 2015

By Tony Connelly Bayern Munich football club will attempt to grow its brand awareness in on North American and Asian markets through a new partnership with leading football website Goal.com. The deal will include the mutual exchange of content across all digital platforms with a particular focus in promoting the content in North America and Asia where the German club wants to increase its 400 million strong fan base. Both parties are expected to benefit from the partnership, with FC Bayern receiving editorial and video content surrounding the Bundesliga from Goal.com which is designed to offer fans comprehensive coverage on the club’s media platforms. Goal.com‘s website Read full story › Source: The Drum...

on Aug 31, 2015

By Jennifer Faull The tech giant outlined its global goals for “a move diverse Twitter” in the coming year, and also set specific targets for its US business. As well as increasing women in the company overall to 35 per cent, it wants to see 16 per cent of its tech roles and 25 per cent of its leadership roles in the US held by women. Currently, 34 per cent of its global workforce is female, with 13 per cent in tech roles and 22 per cent in a position of leadership. Meanwhile, it also wants to see underrepresented minorities make up 11 per cent of Read full story › Source: The Drum...

on Aug 31, 2015

By Jennifer Faull The move comes on the back of a faster than expected slump in the print advertising market this year. The £3m ad campaign will run in print and digitally across 18 of the UK’s largest newspaper titles including the Guardian, the Observer, the Telegraph, the Sun, Daily Mail, as well as the Independent, i and London Evening Standard. It is being spearheaded by the national newspaper marketing body Newsworks and has been created by agency Holmes Hobbs Marcantonio. A series of six ads aims to highlight the influence newspaper brands continue to command as well as the attention they Read full story › Source: The Drum...